@thomasnash: You Barthes comparison is spot on.
I took the follow-up to not necessarily be a campaigning for making single games to a wider-audience. Rather, by making various games for different audiences we can begin to incorporate a wider range of people in the conversation about what video games can be. Further, whether we ask for it or not, "video game" is a successful, expansive and influential medium and, as such, is going to be increasingly subject to a range of critiques. We have to move away from the critique mindset of being good or bad and recognize that as with film, literature, music, etc you can have the feminist, marxist, post-structuralist, whatever critiques of a work that exist separate from the work itself. Just because someone is talking critically about something doesn't inherently make it an attack, and I feel like, as gamers, we have a natural reaction to buck against that for a few different reasons--whether a sense of inclusiveness or protection. What I think Mattie Brice is ultimately getting at is that gamers should be more open to the conversation if not the specific points: it's going to happen whether we want it to or not.
I'm surprised no one's referenced this great New Yorker article by Nicholson Baker about his first experience with video games as an adult. He even mentions how great the Bombcast is!