Since it purchased Current TV at the beginning of the year, Al Jazeera has been building a large news organization in the US. With close to 1,000 employees, about a dozen bureaus around the country, and several high-profile hires, Al Jazeera America (AJA) is "more than ready" for its US launch on August 20th, says interim CEO Ehab Al Shihabi. Because it picked up Current's distribution, it will reach just shy of 50 million people at launch — but several big cable companies like Time Warner won't be airing the channel.
Shihabi says that the 24-hour channel will focus on hard news, telling journalists last week that "there will be less opinion, less yelling and fewer celebrity sightings." The channel, which is privately owned and funded by the government of Qatar, is also claiming it will eschew big profits by airing fewer commercials — six minutes per hour, less than half the industry standard. AJA will launch with a few well-known TV journalists as well, including Soledad O'Brian, David Shuster, and John Seigenthaler. ..
AJA won't be focusing primarily on the middle east, however; instead it plans on devoting time to covering issues in the US. The network plans on airing fourteen hours of "daily live news" alongside more long-form reporting than what's aired on other cable channels. In fact, AJA executives haven't been shy about comparing themselves to other cable networks. Shahabi says that "we are not infotainment" and Al Jazeera America president Kate O'Brian says the network will "stay away from pundits and crazy celebrity news." ..
The Verge: Al Jazeera promises 'in-depth news' with new US cable network launching August 20th
I never liked CNN too-too much. And Fox News, Headline News, Univision, and others are all sort of the same. From what I remember, Al-Jazeera is actually pretty good, hard-hitting stuff. Violent if anything.
But so, Al-Jazeera English might be shutting down so this can take its place. And that it will focus on more U.S. issues, than just Middle-East issues.
"We are not infotainment."
Thoughts?
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