I was reading on the forum where someone was touting the rumble in the individual triggers of the Xbox One controller as a reason to buy the system, and I could not have cared less about the feature.
More than that. I actually hate it. Ever since I first encountered it, (I think it was the PS2?) I couldn't stand having my controller shake in my hands. People seem to think that it is more immersive, but it has always just distracted me. I don't want to think about my hands when I'm playing a game. I want to forget that they are there.
Now, if there had been some kind of feedback on the triggers, that may have been a more interesting idea. Such feedback goes in the direction we need to go if we ever want virtual reality. Take something like an Occulus Rift and motion sensing gloves with haptic feedback. Imagine playing Elder Scrolls 10 and being able to pick something up and the gloves actually make it feel like there is something in your hand.
Perhaps the rumble is just one small step toward that, but for now, I just find it to be an annoyance.
I always have kept the rumble off, but I think I'm in the minority. What about you?