Peter Moore just released a statement in response to a recent poll that had EA as a semifinalist for "Worst Company in America." His first paragraph was the most honest thing I've heard come out of EA in
months years. He recounted some recent blunders that EA has procured including; premature server shut downs, mishandled pricing models, and the catastrophic SimCity launch. After I read that first chunk of the statement I thought, "okay this could go somewhere, maybe after admitting EA's mistakes he'll follow it up with how they are going to correct their mistakes and strengthen the relationship with their consumers." Nope. Not at all. That was the last of Peter Moore saying anything remotely sympathetic toward the gaming community.
He goes on to list -in bullet point format- many of the complaints gamers have about EA and basically, why they are wrong. You can see the entirety of Peter Moore's statement here, as posted by http://www.ign.com/articles/2013/04/05/ea-comments-on-worst-company-in-america-poll. Okay, so I can understand where he's coming from on the DRM issue, it isn't a DRM scheme that's true, and people are being a bit too argumentative about it, but this line wasn't delivered in a sympathetic or understanding way. There's no need to be a douche, Moore. Period. He goes on to list that that Origin is a viable competitor to Steam because it has "45 million registered users." I wonder if that has anything to do with EA requiring you to play their games through Origin? I know one person who doesn't use Origin for anything but the three EA PC games he owns, but has a library of over one hundred Steam titles across a plethora of genres... this guy.
He then does a half-gainer and plants on his face to finish with this gem. "So here’s my response to this poll: We can do better. [Nice.] We will do better. [Okay good.] But I am damn proud of this company, [Say what?!] the people around the globe who work at EA, the games we create and the people that play them. The tallest trees catch the most wind. [Really?] At EA we remain proud and unbowed.” Way to throw cliched, centuries-old quotes around like you own them, then again originality has never been EA's strong suit. But you go ahead and remain proud, Peter Moore.
The smartest thing EA can do know is follow the path of Microsoft and deny, deny, deny; just say that you don't support the statements of Peter Moore and that his opinions do not reflect those of EA as an entity. Fat chance. EA is broken; there methodologies and intentions as a video game publisher are completely askew. Yes it is a business and businesses are there to make a profit, I get it. But if all you do is look at the bottom line and spoon feed your shareholders with b.s. industry trends like "always online" functionality and distastefully placed microtransaction prompts, at the expense of your core audience *ahem* the people who buy and play your product, then your missing the point. At the very least if you can't provide a great product or service for your consumer, fake it well. Releasing statements like this doesn't help at all.