Did you RTFA? Rajat said one thing, Blake misappropriated his words (read, not what was said originally), and then Blake issued a clarification.
It's like someone said. "I heard that store was having a fire-sale!," someone else saying "OMG THAT STORE WAS ON FIRE?" and then everyone reporting the latter, when the prior was stated. Classic case of awful games journalism.
All that Rajat said, for further clarification, is that the games are being built in a more unified way, to bring more services inhouse at EA, to reduce cost and make things easier. This goes hand-in-hand with EA's new single identity thing. By building their apps on this single identity model across ALL platforms (PC, XBOX, PS, Vita, 3DS, Mobile, whatever), not only do they do their single identity, but they can bind something like credit cards to an account, making microtransations easier on every platform, on every game, since the framework and payment method will already be in place.
That is all that it's saying.
Stop being ridiculous.
This is mostly a 'games journalism is shitty and not actually journalism' problem.
The next and much bigger piece is microtransactions within games. And so to the extent that, as Rajat said [he didn't], we're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business. We've got to have a very strong back-end to make sure that we can operate a business like that. If you're doing microtransactions and you're processing credit cards for every one of those microtransactions, you'll get eaten alive.
~Blake Johnson, EA CFO
Log in to comment