I'm new to Giant Bomb. Here's my first impression of the videos and website (I know the fanboys are going to flip shit, but I'm sure the site creators appreciate honesty):
These videos are entirely too long. How is 35 minutes anywhere near a quick look? We could decide in 20 minutes of playing a demo if I like the game or not. I found my brain screaming for you guys to get to the point, and show me some actual gameplay footage.
Furthermore, upon signing up for a username, I've already been asked three times to upgrade my membership to premium, without giving any reason as to why I should do so. There was even a frowney face emoticon to guilt me into it. $15 credit? To What? An online store you offer, I assume, but what is offered? Games? Then, upon returning to the video, I learn that only premium members have access to HD, which YouTube offers free of charge. So far, this site has all the charm of a Free-To-Play social game, like Farmville. I'm sure I have the entire point of the website wrong, but this was my experience... And I really don't see what all the hype is about. I understand the creators left Gamespot or some other big review website, due (at least, in part) to paid advertisers getting favorable reviews, which is great. I applaud your integrity on that matter. Yet, somehow, your new, "better" website is headed down another slimey business model path.