Sony, easily. Here's my rundown of each:
Microsoft: I really don't like it. It's, like OP said, like they're trying to sell me on their lifestyle vision, almost like Apple does. They always try to act incredibly sincere but everything they ever say sounds so forced and PR-speakish. I also can't stand Don Mattrick or Phil Spencer. Mattrick always seems like a clueless goofball set up to take the fall, and Spencer has a slimey weasel grin that's super unsettling.
Sony: "Get in, kick facts, and then get the FUCK out of there" is Jeff's description of Jack Tretton, and that's exactly how I feel. Sony doesn't bullshit around; they gave some time to the Vita, the PS3, and 'other media,' but not enough to be aggravating like MS does. They gave it the minimum amount of airplay that they could and then went straight to the game and didn't let up. Even when I didn't own a Sony console, I still respected their conference style. We're pretty far removed from Kaz Hirai talking about piecharts for 15 minutes.
Nintendo: It's been a while since I've watched a Nintendo press conference seriously (no interest in their hardware or games at this point), so it's kinda hard for me to say. I think I watched last year or the year before (Wii U announcement was last year, right?) Either way, Reggie is fine, and so is Iwata. They still have that 'out of touch' feel every once in a while, but it seems like nothing compared to the last couple years of Microsoft.
EA: Goddamnit EA. No, I do not give a single shit if the celebrity you hired likes whatever game you're trying to sell me on. Stop doing that. This conference is embarrassing every year, and I'm not even some dude that hates sports. I just hate how goddamn hard EA tries with all of the hollow celebrity endorsements. Kyrie Irving, Aaron Paul, Drake, Dana White (hell, I might even be forgetting someone). Nobody cares EA, just show us your goddamn games. I mean, I can kinda understand why they do it, but how big is the crowd of people who are Drake superfans who also love Soccer and have a video game console but don't know about FIFA but would buy it because Drake told them to, really?
Ubisoft: This one is a fucking trainwreck every year. Ubisoft's insistence on hiring a comedian every year to do their show is kinda still baffling, considering how cringeworthy their performances always are. Like, do they not pay attention to the reactions at all? They'd maybe even be better off having Yves talk for 40 minutes than what they're doing now.
Konami: I honestly can't remember if I've ever even watched a Konami press conference since they started doing it the night before E3, but from what I've heard, they're Japanese-crazy in a way that I could probably get behind.
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