Friday Field Trip: Games at 7-11!
While I was securing my Spicy Big Bite, Jeff was getting his Slurpee on at a machine branded with...wait...is that MapleStory? Huh? Closer examination revealed 7-11 has some kind of business deal going with Nexon, the Korean developer of MapleStory and a bunch of other free-to-play, microtransaction-fueled online games. OK, weird.
It got weirder. There's a whole section of one aisle labeled "Gaming," and in it you will find every kind of game-related, value-holding magnetic card known to mankind. A year of Xbox Live? $20 credit on the PlayStation store? Guitar HeroandRock Band-branded sums of Microsoft Points? You got it. Next to that is a set of actual video games--well, at least empty cases you can take to the register to purchase an actual video game. The weirdest thing about these was the complete lack of platform-specific branding. Even the case for Gears of War 2--a game I think we're all comfortable saying will never come to the PS3--lacked the familiar Xbox 360 header across the top. Odd.
People are actually buying games at 7-11. The cashier said Gears was their biggest mover; all but one of the six copies they'd gotten in had sold in the last couple of weeks. Call of Duty: World at War was also popular. Bafflingly, Smackdown had failed to move a significant number of units. I'd expect there to be real overlap in the clientele of 7-11 and fans of wrestling.
Japanese convenience stores started selling games years ago, and you see gift cards at supermarket registers all the time now, so I guess all this madness shouldn't surprise me. It's just that, in my mind, the only sorts of games appropriate for placement in a 7-11 involve deer-hunting and NASCAR.
While I was securing my Spicy Big Bite, Jeff was getting his Slurpee on at a machine branded with...wait...is that MapleStory? Huh? Closer examination revealed 7-11 has some kind of business deal going with Nexon, the Korean developer of MapleStory and a bunch of other free-to-play, microtransaction-fueled online games. OK, weird.
It got weirder. There's a whole section of one aisle labeled "Gaming," and in it you will find every kind of game-related, value-holding magnetic card known to mankind. A year of Xbox Live? $20 credit on the PlayStation store? Guitar HeroandRock Band-branded sums of Microsoft Points? You got it. Next to that is a set of actual video games--well, at least empty cases you can take to the register to purchase an actual video game. The weirdest thing about these was the complete lack of platform-specific branding. Even the case for Gears of War 2--a game I think we're all comfortable saying will never come to the PS3--lacked the familiar Xbox 360 header across the top. Odd.
People are actually buying games at 7-11. The cashier said Gears was their biggest mover; all but one of the six copies they'd gotten in had sold in the last couple of weeks. Call of Duty: World at War was also popular. Bafflingly, Smackdown had failed to move a significant number of units. I'd expect there to be real overlap in the clientele of 7-11 and fans of wrestling.
Japanese convenience stores started selling games years ago, and you see gift cards at supermarket registers all the time now, so I guess all this madness shouldn't surprise me. It's just that, in my mind, the only sorts of games appropriate for placement in a 7-11 involve deer-hunting and NASCAR.
"Yeah, I remember that. It was hilarious...and the food sucked ass. = /One time a 7-Eleven near me was done up COMPLETELY like the Simpsons house from The Simpsons,it was a deal they had with the movie studio or something.And they sold the pink donuts that homer eats.It was awesome!
"
I'm waiting for Gamestop to inevitably start buying used Slurpees and re-selling them for a few cents of the regular price....
7/11 actually seems like the perfect place to sell prepaid PSN cards. You know, other than a games store. Fuck I need a slurpee...
Here in Honolulu, I noticed some Nexon based cards thinking that was cool. But figured that was just because its Hawaii where there's a lot of Japanese things here anyways. Haven't noticed any games yet though. Think the cards are a good idea, cause you could be in spending-mode already and be like heck lets get some MS points! Or Maple Money or whatever its called. And lots of 7-11s are 24 hours so that's good to know for late night gamers who don't see day much.
the 7-11 i live by is always behind the times, it would never start doing cool promotional stuff like that.
I've got a 7-11 within a few minutes walking distance. If they have KZ 2 and SF4 come February, I will definitely be there.
We have one 7-11 here and one shut down less then a year ago. The one remaining would probably do something like this. Although it's not that close to my house so I don't care! But good for people who like videogames and don't have a car.
This is the way everything is going. Its all about convenience. People wanting to go one place and do there full weekly shop and pick up a game for there husbands. Not bothering to go to tons of different shops, makes everything nice and easy!
As was mentioned eventually every convenient store will sell video games and game related items on their shelves because, well frankly, video games sell. Everyone wants to be a part of this opportunity to make money, and why not? To be successful you've got to go where the buisness is thriving.
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