The issue with fighting sexism is that most people focus on the wrong thing. Something different from the norm, for 99.9% of people, will get different treatment, instinctively. It's the same reason people can't help but look at someone with a deformity, even though they know it's rude. It's human nature. Treating women differently in the video game industry is a product of the fact that women, as a rule, don't generally -want- to be in the video game industry as much as men do. On the flip side of the coin, try being a male child care worker, or a nurse.
Rather than blaming people for something that they usually can't help, the solution is to make multiculturalism and diversity the norm. I was lucky enough to grow up in an incredibly racially diverse environment, and as a result, racial difference doesn't phase me. Someone growing up in a completely homogeneous environment, when the "one" racial family moves in, is going to be "racist," hopefully not in a harmful way, but will certainly treat the new family differently than their peers.
The solution, thus, is to stop making products that appeal to only one gender. If all games appealed equally to both genders, both genders would likely be interested in being in the industry. The a whole new set of issues crops up, of course, in turning a homogenous industry into a diverse one. That's a whole different ball of wax, of course, but we aren't even at that bridge yet. You'd think that games like The Sims or World of Warcraft that do a good job of appealing to both genders would be what the industry -wants- to go for, since you're basically doubling your market, but as it stands, we still have the industry dominated by shootan games and D&D nerd battle babes. Instead of blaming men as a whole for something that's a product of their environment, the focus should be on changing the environment. Telling someone "If you like scantily clad women you're part of the problem" is going to hurt more than help--men like scantily clad women because they've been indoctrinated from birth to do so. They're as much victims of their environment as women who feel the need to diet and preen like supermodels. Fix the environment, you fix the problem. Get angry at people, and you are not only victim blaming, but making the problem worse.
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