How is it hard? The definition of a bad game isn't subjective when you take it seriously. It's merely to point out that the game isn't fleshed out, and you give an alternative. If that doesn't work, just acquiesce that they don't take their hobby as serious as you, and move on.
I tried to convince my wife not to spend our money on "Hitman: Absolution," recently. She wanted to know why, and I just told her that the game flat out isn't what she thought it was. She is a big fan of stealth games, the Thief series being her call-to, and I knew that was what she was expecting. She bought it any way, because that is how marriages work, and ended up putting it down after 2 sessions. It's not that she, or I, thought it was a bad game, just that it wasn't what she expected.
Wow, that last paragraph was a weird tangent. Just convince him that the game isn't "finished," per se, by comparing it to another product. That's really all you can do if the person you're trying to form an argument with isn't as involved as you are.
PS: As examples, Colonial Marines is actually an easy one. The game was just broken. The voice work was damn near comedic, and the AI refused to follow the script of the game. It offered no form of tension that FPS fans are a fan of, or the mysterious/creepy atmosphere that fans of Alien are used to. The game lacked the polish that a game at $60 requires, and obviously had a broken track-record as evidence of its abuse during development. You're arugment for The Force Unleashed, however, runs way too deep into the subjective area. I'm sure whatever you reasons you have for naming it a "bad game" make sense to you, but I thoroughly enjoyed that game and nothing comprehensive can be truly made about it that isn't flat out an opinion.
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