I didn't mind things like getting opened "new" copies of games and some outrageous pre-ordering offers for actual games but this video below by GameStop is making me scratch my head in confuzion.
Aside from the almost unhumurous in-game hook, why is there an offer to pre-order downloadable content? Guessing that everyone can download the DLC on the same day, what makes GameStop better to get it? Is it because of the flaming helmet for the avatar? I guess this is a test if they can make a profit out of reserving DLC. But if they would want to succeed, they should try something than having some kind of novelty that some people wont care about. It really seems fucking weird and I am still wrapping around this idea by GameStop.
Are we gonna see more of this in the future?
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