#1 Posted by oldschool (7264 posts) -

Interview by GS with the Product Marketing Manager of Microsoft Australia:

GS AU: The Wii has now sold over 750,000 units in Australia since launch. Do you think Xbox 360 has a chance of coming close to it?

AP: Hats off to Nintendo, they have done a very good job at broadening the market. We've seen them sell consoles to people who potentially would never have picked up a console prior. We do see a great opportunity from an Xbox 360 perspective as well. As these consumers who potentially never have bought a console prior, if they progress through gaming and decide to move to a high-definition console, Xbox 360 at that A$299 price point is very much a good value option for them. 


GS AU: You've come out and said that 63 per cent of 360 games are either G or PG. How important do you think those titles are?

AP: I think it's very important. As the IEAA release stated , "Family Games" are the number one genre of software at this point in time. Xbox 360 at this point in time, and moving into 2009, is very focused on more content for the family audience. We've had Lips released recently, which has consistently for the past three weeks hit the top 10 lists for 360 software titles, then also the likes of Banjo Kazooie. If we look to the future, we have titles like Scene it! 2 and You're in the Movies which expand the style of games Xbox 360 owners can experience on the system. We definitely see the family audience as a key target for us moving forwards. The last statistics I saw was around the 48 per cent mark.

GS AU: Has Microsoft got any more price cuts planned for the future?



So, Microsoft don't see Nintendo as desperately trying to stay in business and at the same time, ruining the industry.  They see how well they have done and both attempting to ride their coat tails and emulate them.  That just shows why Microsoft are good at what they do.  Sony used to be the same, but they appear to have lost sight of it.

I see it as also reinforcing the concept that everyone this generation should have a Wii and a 360 or PS3, to make the most of the potential gaming experience.

How does everyone else view these comments?
#2 Posted by Jayge_ (10221 posts) -

Microsoft has figured out that people will get bored with the Wii in 3 weeks maximum and are taking a business advantage from that. Good for them.

#3 Posted by oldschool (7264 posts) -
Jayge said:
"Microsoft has figured out that people will get bored with the Wii in 3 weeks maximum and are taking a business advantage from that. Good for them."
No, Microsoft figured out that the market has been changed by Nintendo and to make money, they have to follow.  They get it but Sony seems to be slow on the uptake, with dire consequences.  The PS3 was catching the 360 until Microsoft changed its marketing strategy (including price), to go after the Nintendo market.  Consequently, their sales of the 360 have increased over the PS3.  Apparently the world didn't end.
#4 Posted by Jayge_ (10221 posts) -
oldschool said:
"Jayge said:
"Microsoft has figured out that people will get bored with the Wii in 3 weeks maximum and are taking a business advantage from that. Good for them."
No, Microsoft figured out that the market has been changed by Nintendo and to make money, they have to follow.  They get it but Sony seems to be slow on the uptake, with dire consequences.  The PS3 was catching the 360 until Microsoft changed its marketing strategy (including price), to go after the Nintendo market.  Consequently, their sales of the 360 have increased over the PS3.  Apparently the world didn't end."
I'm pretty sure we're both right.
#5 Posted by Shinryu (245 posts) -
Jayge said:
"Microsoft has figured out that people will get bored with the Wii in 3 weeks maximum and are taking a business advantage from that. Good for them."
Agreed
#6 Posted by WilliamRLBaker (4779 posts) -
oldschool said:
"Jayge said:
"Microsoft has figured out that people will get bored with the Wii in 3 weeks maximum and are taking a business advantage from that. Good for them."
No, Microsoft figured out that the market has been changed by Nintendo and to make money, they have to follow.  They get it but Sony seems to be slow on the uptake, with dire consequences.  The PS3 was catching the 360 until Microsoft changed its marketing strategy (including price), to go after the Nintendo market.  Consequently, their sales of the 360 have increased over the PS3.  Apparently the world didn't end."

The market hasn't changed there are just now a wealth of new types of casuals in said market it was bound to happen regardless those same casuals will see the wii and how boring it is after a while and upgrade thus selling their Wii likely.

But then again i all so believe nintendo is aiming for a video game crash of the 21st century with all the SHIT they release on the system and they let release on it.
#7 Posted by Gabii (7 posts) -

They're just saying the same thing Sony (and MS themselves too) has said before, just in prettier words: They don't see the Wii as competition.