Interview by GS with the Product Marketing Manager of Microsoft Australia:
AP: Hats off to Nintendo, they have done a very good job at broadening the market. We've seen them sell consoles to people who potentially would never have picked up a console prior. We do see a great opportunity from an Xbox 360 perspective as well. As these consumers who potentially never have bought a console prior, if they progress through gaming and decide to move to a high-definition console, Xbox 360 at that A$299 price point is very much a good value option for them.
AP: I think it's very important. As the IEAA release stated , "Family Games" are the number one genre of software at this point in time. Xbox 360 at this point in time, and moving into 2009, is very focused on more content for the family audience. We've had Lips released recently, which has consistently for the past three weeks hit the top 10 lists for 360 software titles, then also the likes of Banjo Kazooie. If we look to the future, we have titles like Scene it! 2 and You're in the Movies which expand the style of games Xbox 360 owners can experience on the system. We definitely see the family audience as a key target for us moving forwards. The last statistics I saw was around the 48 per cent mark.
GS AU: Has Microsoft got any more price cuts planned for the future?