most embarrassing moments of past E3

Oh E3... it'll soon be here and what's more fun the reliving some of the most embarrassing moments of E3's history.

Remember Sony's awesome 2006 e3 press conference?
http://www.youtube.com/watch?v=IH2w2l1JTs4

How bout when Nintendo said "forget you" to core gamers by Cammie...
http://www.youtube.com/watch?v=-x_G9NP_2Fg

or when Microsoft's Jeff Bell became a gangsta for madden 07:
http://www.youtube.com/watch?v=VwqiFA8ly_c


Pretty classic....
Got more? I'm sure I missed some of your favorites... post 'em here.