So any potentially next gen game seems to be priced above $70.
Watch dogs on amazon is $100 right now. I suppose it's inevitable, but it seems the industry is in such a do or die situation. They might want to nip this price range in the butt before it discourages holiday sales or attitudes.
Here is Watch Dogs on Amazon: http://www.amazon.com/Watch-Dogs-PlayStation-4/dp/B00BI83EVU/ref=pd_rhf_ee_s_cp_1_EQNY