Usually Nintendo Direct is standard stuff with Iwata and/or Reggie talking and we may get some new screen shots or a trailer or two for something half interesting with release dates if we are lucky. Yesterday Nintendo did things a little differently. We got the standard non gaming talk with Iwata apologizing about WiiU's lack of Nintendo software for January and February. Then we got announcements. We were told a new Smash, 3D Mario, and Mario Kart would be shown at E3. The rumored Yoshi game made it's debut. An odd Shin Megami x Fire Emblem was announced along with the promise of more crossover games like that in the future. Then huge two bombs were dropped by Nintendo. A full on remake of Wind Waker and a new Monolithsoft Xeno game. They announced more in that short time then most companies do in a year. It got people talking and interested in their product and message boards lit up all over because of it.
They did it without the help of the gaming press.
They left them out of the equation completely. No party, office visit, or trips. No exclusive content for anybody. Nintendo cut out the middle man. Just a simple video of the president of Nintendo talking about games and showing them. I think the last time Nintendo did anything for the gaming press was around the 3DS launch when they used the girls. I remember the WiiU launch date and price reveal was a event and the press knew nothing before hand. You can find videos of Marcus, The Annoyed Gamer from Game Trailers, complaining about Nintendo because they wouldn't give the gaming press special treatment.
Do you think the gaming press realize how quickly they can become irrelevant? If Sony and MS did Direct type videos and reduced the money they spent on ads on gaming sites it would probably reduce the press down to nothing. No more signed bags of Doritos for you.
Does the gaming press deserve the cold shoulder from Nintendo? Yeah, they probably do. The Nintendo is doomed meme exist because the gaming press have been writing about the death of Nintendo for years and continue to do so. Eventually people are not going to play ball with you with if you trash talk constantly.
What do you think?