E3 was fantastic for Sony in every way but one. Having to pay to play online isn't a small inconvenience, or "It's ok, I love Sony, and No DRM!", or "I already pay for PSPlus so it doesn't affect me"
Sony doesn't pay for the servers you play your online games on, and the Steam and Origin stores/online game portals on PC show that you can have a huge network of gamers connecting to eachother and it doesn't need to cost anything to gamers. Plain and simple Microsoft's greed and Xbox fans' willingness to put up with paying for being allowed to use their own internet connections is all this is. They've proven to Sony that console gamers will accept this.
This is the appropriate reaction, as demonstrated by PC gamers when MS tried to repeat their pay to use your connection for gaming policy on PC. From Wikipedia:
After the official announcement of Games for Windows – LIVE, many PC gamers were upset with Microsoft's move to charge PC gamers a fee of $49.99 to use the service. Many PC gamers felt this move was unfair, as playing online and many of the other services GFWL offered has, for the most part, always been free on the PC. Microsoft later began offering the service free of charge, after many complaints from PC gamers were made.
After the announcement that the PC release of Dark Souls would use Games for Windows – LIVE, fans started up a petition to have the game released without the service attached. The online petition gained over 20,000 signatures in 5 days, reflecting a notable public dislike of the service among PC gamers.
The twitter campaigns have begun but need plenty of help:
and the Sony employees to direct these to (politely) aside from gamer friends and family (thanks to FamousMortimer from NeoGaf for this list):
(president of worldwide studios)
(easily the highest level person on twitter and quite accessible)
(head of hardware marketing)
(dude has like 150 followers - heh)
(senior vice president PlayStation Brand Marketing)
(PlayStation Software Product Development Head for Sony Worldwide Studios America)
(Publisher and developer relations at Sony)
Shahid Kamal Ahmad
(third party relations, europe)
(SCEA ISD A. Producer)
(SCEA - reports directly to Tretton, thanks GoFreak)
If you agree, please spread the word, and let's make this happen.