Yeah I know what you mean.
To be fair the Coles have been out of the public eye for a very long time, they basically missed a whole generation of gamers. Plus they didn't have the GfQ branding for this project. And unlike Lucas/telltale, Activision/Sierra has done nothing material to keep those games out there in people's minds. That's three strikes against Kickstarter momentum that Tim Schafer didn't have.
What I do hope though is that this game (assuming it does get funded) is just the start of their comeback. Just might have to reintroduce themselves and their world to today's youth first.
I think Hero-U is going to get funded, they picked up another 0.5% of their goal just in the last twenty minutes.