Reggie Fils-Aime is a Douche Bagger

In case you don't know, Reggie Fils-Aime is the President of Nintendo of America, and how he got there eludes me, as he is about as dumb as a rock that a baby ate, then shit out, and somehow got stuck in the toilet. I love me some video games and from time to time, my meager paychecks are just not enough to get ahold of some of those $60 games. So I like to buy used games from time to time. Little did I know that Reggie Fils-Aime now thinks I am a terrorist, and that I want to find and rape the poor sweet innocent video game monopolies of the world with a fistfull of rusty nails. During a press conference, good ol' Reggie had this to say about used video games: "You don't see businesses selling used music CDs or used DVDs," Are you fuckin' serious? And then he continues with this fucked up bullshit:

"We don't believe used games are in the best interest of the consumer. We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels." Because the second you sell your copy of Zelda to Game Crazy, it becomes a demo right? He then ends his putrid rant with this:

"A game like Personal Trainer Cooking has a long life, We believe used games aren't in the consumer's best interest. Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games."  Keep telling yourself that Reg, some of us realize that a used copy of a game means that someone gave that company their money for that game already, and I dont have the cash to buy it myself or I would. So Reggie is a Douche Bagger, there you have it.

In case you don't know, Reggie Fils-Aime is the President of Nintendo of America, and how he got there eludes me, as he is about as dumb as a rock that a baby ate, then shit out, and somehow got stuck in the toilet. I love me some video games and from time to time, my meager paychecks are just not enough to get ahold of some of those $60 games. So I like to buy used games from time to time. Little did I know that Reggie Fils-Aime now thinks I am a terrorist, and that I want to find and rape the poor sweet innocent video game monopolies of the world with a fistfull of rusty nails. During a press conference, good ol' Reggie had this to say about used video games: "You don't see businesses selling used music CDs or used DVDs," Are you fuckin' serious? And then he continues with this fucked up bullshit:

"We don't believe used games are in the best interest of the consumer. We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels." Because the second you sell your copy of Zelda to Game Crazy, it becomes a demo right? He then ends his putrid rant with this:

"A game like Personal Trainer Cooking has a long life, We believe used games aren't in the consumer's best interest. Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games."  Keep telling yourself that Reg, some of us realize that a used copy of a game means that someone gave that company their money for that game already, and I dont have the cash to buy it myself or I would. So Reggie is a Douche Bagger, there you have it.

Reggie Fils Aime, taking names and handing them to the FBI. Suck more corporate fascist dick Reggie?

"Used books have never taken off." Obviously he has never been to a College book store. 

Try putting yourself in the guy's shoes for a second. He's a businessman first and foremost and he's simply pursuing policies that are best for the well-being of his business, not the consumer. Nintendo has never been a company that seeks to revolutionize consumer rights and at the end of the day, that means it worries about its bottom line more than anything else. The used market as it's designed today is not something that can be used to his company's advantage, especially thanks to the economic dynamics set up by retailers such as GameStop. He has little incentive to see the used game business as his friend when his company doesn't see a single cent from it as it is. That's just the reality he has to face, so of course he's going to advocate for the purchasing of new games because he has no other revenue stream to rely on. Can you realistically expect him to say much else?

But I don't see his remarks as being extremely anti-consumer, either. He's just talking about internal development strategies that Nintendo employs that give people an incentive to retain copies of their games for extended periods of time. Things like Wii Fit and Personal Trainer Cooking do sell well to the masses precisely because they're not designed to be disposable. They have features implemented in them that allow for continued and repeated use that still yield benefits long after that initial purchase. The used markets for them certainly exist, but so many new copies stay with the original consumer that it's become a viable strategy for Nintendo to pursue. As the very cliche axiom goes, don't fix it if it isn't broken and Nintendo's strategy as it is remains very true to that.

Reggie is simply working within the confines of the capilast system as it is today. Certain aspects of it like the used market may be entirely legal, but that doesn't mean he has to feel particularly entitled to preach about its inherent goodness, either. If I were in his position, I'd probably be doing the exact same things as he is because there just isn't any other line of thought you can pubicly take in such a high-level position such as his. He has executives to answer to back in Japan, after all. Would I want to have to say those things? No. I'm a collector myself and that means I have to deal with used markets all over the world in varying capacities, especially for older games. But I can still see where Reggie is coming from, so I'm willing to cut him some slack.

Oh, and you might want to actually take a look at his resume before you take a jab at his qualifications to be running Nintendo of America. The guy has a pretty successful history as a marketing executive for a number of major companies outside of the game industry. You don't get to the position he's at today by being anything but seriously calculating and methodical, traits that I still see in this quotes within the original post. You don't have to like the fact that he's there, but the fact that he's there is hardly a coincidence.

Beh. You know what? This is you standard bullshit corporate response that no one believes but everyone shoves out the door.

Face it ladies and gentleman - videogames are a muli billion dollar industry at this point in  the game - that means stockholders to impress, and bullshit to spew.

These types of responses should surprise no one.

Don't you "rent" books from a library?

I have a used CD store right down the street from me, he obviously hasn't ever been there. And like someone else mentioned, college bookstores thrive off of used books. 

At least they aren't putting DRMs in their physical mediums.

" @zombie2011 said:

" "Used books have never taken off." Obviously he has never been to a College book store.  "

Obviously he has also never been to a flea market.  "

He rambles about how Nintendo has the best technology, and how no other company's hardware can even touch what nintendo has.