Bridgestone have issued a statement:
Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer. Bridgestone denies that 'Kevin Butler' appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial.
Sony have issued a statement:
Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony. - Sony statement
Hilarious..I think they're only are making it worse for themselves, this action will only highlight the case in the broader media channels, potentially giving Nintendo and WiiU more coverage at this prime time.
sorry, had to bump:
Sony are suing for this! Not only are they suing Bridgestone for the commercial, they're also suing Wildcat Creek, Inc.
Who are they? Well, evidently they're the advertising company hired by Bridgestone for the commercial.
***According to this their president is none other than Jerry Lambert.***
Sony sues Kevin Butler lol
Court filing 1
Court filing 2
Sony should do ad's like those comparison pics, they could call it "Spot the Kevin Butler".