The Secret World is a game that probably shouldn't exist. It invests lavish production value into things completely irrelevant to its gameplay, features a somewhat punishing learning curve, doesn't take pvp or endgame seriously and is currently buy to play (at a low price) with a non abusive cash shop that makes Guild Wars 2 look like a scam. If I wanted to put a company out of business, The Secret World would be a good place to start.
Every single quest has a shockingly well written and voice acted cutscene that can easily outlast your attention span, and often have nothing at all to do with your objective. You can either listen to it and marinate in the lore, or bag it and kill 7 zombies. But that little extra artistry is cumulative. Before you know it, you find yourself engrossed in the world, people and places despite the fact that it is a heavily zoned and disconnected world. It's as if Funcom managed to make an entire fleshed out game with the production values of Age of Conan's tutorial. How any sane people cut a check for this is beyond me, but the final product is a gift.
Unless you're utterly burned out on anything with "Massively" in the title, I strongly suggest treating yourself to The Secret World.