Along with a smaller, sleeker form factor and a new price of $299.99, Sony is about to turn its recent efforts to rejuvenate the PS3 into a full-on Oh-Nine relaunch with a new TV advertising campaign. The company's main marketing man Peter Dille just took the wraps off the new series over on the official PlayStation Blog, and here's the first installment.
As tempting as it is to roll one's eyes at the claim that any device "does everything," at $300 I think the PS3 finally has a real leg up on the 360, as a media device. Blu-ray is the big back-of-box feature, of course, but I also think the PS3 is a lot more functional, responsive, and pleasant to use as a media sharing and playback device than the Xbox. Sony's still got a ways to go with the PlayStation Network and exclusive games lineup, but the price drop and smaller enclosure really do make this a much more appealing package to people who use their TVs to do, well, anything.
So who's gotten a PS3 since the price drop? Did you find a Slim yet, or buy a discounted previous model? Did the price drop finally push you over the edge? How does the possible audacity of this new ad campaign strike you?
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