This needs to stop: Walmart logos printed on new game covers

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billyhoush

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#1  Edited By billyhoush

I just picked up Sleeping Dogs for PS3 at Walmart and to my dismay there is a gaudy Walmart graphic printed on the cover. I thought it was just a sticker I could peel off and had I known it was printed on I would've bought the game elsewhere.

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I know some of you will not care about this first world problem, or make snarky comments about purchasing from Walmart, and claim PC gaming/digital download superiority but fuck I'm paying $60 for a retail product 'cause I like to collect physical things.

This is pure shit and totally devalues the product and defaces the otherwise cool cover art. I called up Square/Enix and the customer service guy totally agreed and forwarded my words to corporate. I also filed a complaint with Walmart's corporate buyer and explained why this is some lame ass business. They shouldn't gimp your copy with their branding because you bought a first run game with a DLC bonus. I hope more people complain so retailers and publishers stop doing this but I also see this shit as another reason to go all digital next generation. /rant

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galiant

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#2  Edited By galiant

Order your physical copy online!

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handlas

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#3  Edited By handlas

If I saw that I wouldnt buy it. Should of just left yo!

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billyhoush

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#4  Edited By billyhoush

Yeah. Maybe it's time for an Amazon Prime account.

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Dagbiker

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#5  Edited By Dagbiker

Your product wasnt gimped. Also you must have seen the package before you bought it.

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MrKlorox

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#6  Edited By MrKlorox

Wow, gross. That's terrible for collectors in multiple ways. One, your box isn't clean so your nice curated library of games is tarnished. Two, for those lunatics who will inexplicably try to obtain all possible 'versions' of this game (there's always a few for every game out there) it's yet one more box to bother with tracking down.

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Chummy8

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#7  Edited By Chummy8

Totally agree with you. That's why I buy boxed copies of the game. It looks great on the shelf. If it's got a store logo on it like that, it ruins it's value.

I'll avoid buying games at Wal Mart for that very reason.

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stubbleman

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#8  Edited By stubbleman

It looks like it's printed on the cardboard sleeve that goes around the game case. Those things are fucking stupid and pointless anyway. If it was printed on the box art itself I would be mad though.

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LiquidPrince

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#9  Edited By LiquidPrince

Yeah, I've not bought things because of those stupid things.

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billyhoush

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#10  Edited By billyhoush

@Dagbiker said:

Your product wasnt gimped. Also you must have seen the package before you bought it.

I thought it was a sticker I could peel off.

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billyhoush

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#11  Edited By billyhoush

@somnambulist said:

It looks like it's printed on the cardboard sleeve that goes around the game case. Those things are fucking stupid and pointless anyway. If it was printed on the box art itself I would be mad though.

It's printed on the actual cover itself. I thought it was a sleeve or a sticker because I would imagine they would anticipate people like me getting pissed.

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BraveToaster

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#12  Edited By BraveToaster

Amazon all the way, yo!

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Dagbiker

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#13  Edited By Dagbiker

Wall Mart also hates woman.

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zeforgotten

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#15  Edited By zeforgotten

Nothing like that is going on in any stores around here so it has stopped. Actually it never happened at all here, so I'm cool.
Then again I live in Denmark and we don't have Wal-Marts so that's a plus

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billyhoush

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#16  Edited By billyhoush

@GrantHeaslip said:

@somnambulist said:

It looks like it's printed on the cardboard sleeve that goes around the game case. Those things are fucking stupid and pointless anyway. If it was printed on the box art itself I would be mad though.

Yeah, unless that's the insert and you just pulled it out, that's not that big of a deal. We get those paper surrounds often in Canada (Ubisoft is big on it as I recall) because of the requirement that all products have French labels, and I drop them in the recycling as I'm getting rid of the non-manual game paperwork.

Yeah, I thought it was a similar to the paper French manuals that you can toss as I'm in Canada as well. This was printed on the ACTUAL COVER.

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Little_Socrates

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#17  Edited By Little_Socrates

That's a shitty thing.

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Hailinel

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#18  Edited By Hailinel

This is sadly nothing new. My old copy of Metroid Prime had the Target logo printed on the front of the cover.

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MrKlorox

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#19  Edited By MrKlorox
@ZeForgotten said:
Then again I live in Denmark and we don't have Wal-Marts so that's a plus
Walmarts are a double edged sword. For an ultra small town, it's pretty dope to have direct access to things you would normally have to order. But for that same small town, it's a monopoly that stomps out other businesses that have overlapping uses.
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jeanluc

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#20  Edited By jeanluc  Staff

That sure is ugly. Why waste money printing Wal-Mart specific box art when Wal-Mart could just put a sticker on it instead?

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AlianthaBerries

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#21  Edited By AlianthaBerries
@billyhoush May the gods be kind to you.

Hail Amazon Prime. Hail!
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musubi

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#22  Edited By musubi

Gamestop has done the same thing. My PS3 copy of Borderlands has a fat GAMESTOP EXCLUSIVE CONTENT. On the box so... its not just walmart.

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NegativeCero

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#23  Edited By NegativeCero

Yeah, that sucks, especially if a game has great cover art. That their branding covers that one guy's face bothers my OCD self.

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GreggD

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#24  Edited By GreggD

@Dagbiker said:

Wall Mart also hates woman.

Which one?

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PrivateIronTFU

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#25  Edited By PrivateIronTFU

Don't you have the sense of touch? Couldn't you feel that it was a sticker?

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zyn

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#26  Edited By zyn

@Galiant said:

Order your physical copy online!

This.

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mordukai

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#27  Edited By mordukai

@Galiant said:

Order your physical copy online!
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TheHBK

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#28  Edited By TheHBK

Dude, some people aren't lucky enough get the Walmart Edition of a game. Appreciate what you got!

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billyhoush

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#29  Edited By billyhoush

@PrivateIronTFU said:

Don't you have the sense of touch? Couldn't you feel that it was a sticker?

Have you been to Walmart? A customer service rep takes it out of the glass case, walks it to the counter, you pay, and bags it. I didn't find out until I got home and took off the shrink wrap. My first run games always had stickers or the bonus content emblems printed on the covers didn't have the store's name.

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Dagbiker

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#30  Edited By Dagbiker
@GreggD Damn cell phone.
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NegativeCero

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#31  Edited By NegativeCero

@Demoskinos said:

Gamestop has done the same thing. My PS3 copy of Borderlands has a fat GAMESTOP EXCLUSIVE CONTENT. On the box so... its not just walmart.

I just realized my copy of Arkham Asylum has this too. That's annoying, but I got it secondhand online, so whatever I guess.

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billyhoush

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#34  Edited By billyhoush

@TheHBK said:

Dude, some people aren't lucky enough get the Walmart Edition of a game. Appreciate what you got!

So true :P

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wjb

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#35  Edited By wjb

It's amazing how out of touch retail companies are. It's like no one has ever bought a video game or DVD or CD before. Who doesn't like non-peelable stickers all over their shit?

"We need to put our logo on the box so people know where they got it from."

"Why wouldn't they? They're the ones who bought it."

"Quit putting holes in this!"

I'm surprised publishers let it happen. I wouldn't want some tacky logo infringing on my cover art, but I guess money.

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vaiz

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#36  Edited By vaiz

That is really terrible and obtrusive.

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billyhoush

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#37  Edited By billyhoush

What I'm guessing is that the publisher had that spot reserved on the cover for retailers that pay for the exclusive content to send in their custom graphics for the promotion. I heard the Best Buy GSP bonus has a logo with a picture of Georges St-Pierre on the front whereas the graphics guy at Walmart corporate didn't give a shit and just sent them the pricing sticker graphic.

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iam3green

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#38  Edited By iam3green

aww that is horrible. walmart don't do that.

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beepmachine

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#39  Edited By beepmachine

So pre orders have gotten to the point now where they are ready to be printed right on the boxes? That's dumb as shit. I personally wouldn't really care because how often do you look at the box, but I agree that the principle of that is fucking shitty. They wouldn't do this with other products because people would lose their minds, but it's so accepted for games, which is a shame.

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bacongames

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#40  Edited By bacongames

@JeanLuc said:

That sure is ugly. Why waste money printing Wal-Mart specific box art when Wal-Mart could just put a sticker on it instead?

Stickers would actually require production, or at least increased production, of physical things that cost money. All the box art gets printed in one place all at once in big sheets. It just takes the image file and a minute adjusting it in the computer to have the Walmart graphic on there right when they're printed onto the blank covers. Since retailers order a certain number of copies (when a game "ships" a number of copies) the printers know exactly how many sheets need to have the walmart version on there and send those off to be cut, packaged and shipped to Walmart warehouses. Frankly its genius in terms of cost buts its ugly as hell.

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Levio

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#41  Edited By Levio

This is a perfect opportunity to "vote with your wallet"

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MrKlorox

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#42  Edited By MrKlorox
@BaconGames said:

Stickers would actually require production, or at least increased production, of physical things that cost money. All the box art gets printed in one place all at once in big sheets. It just takes the image file and a minute adjusting it in the computer to have the Walmart graphic on there right when they're printed onto the blank covers. Since retailers order a certain number of copies (when a game "ships" a number of copies) the printers know exactly how many sheets need to have the walmart version on there and send those off to be cut, packaged and shipped to Walmart warehouses. Frankly its genius in terms of cost buts its ugly as hell.

When you put it like that, it makes me think no amount of customer outrage would change their minds. Walmart is all about cutting as much cost as they can.
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the_OFFICIAL_jAPanese_teaBAG

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Thats really disgusting.......  

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chrissedoff

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#44  Edited By chrissedoff

Gross. To heck with Wal-Mart.

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c_rakestraw

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#45  Edited By c_rakestraw

Ew. Never buying games from Wal-Mart again, that's for sure.

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zaccheus

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#46  Edited By zaccheus

I don't really care personally, but that's still fucked up. I mean why is it printed? Wouldn't a simple sticker on the plastic cover suffice? Such a cool cover art too...

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Lukeweizer

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#47  Edited By Lukeweizer

The publisher let them do it. It's not like Walmart went rogue and printed their own copies.

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The_Nubster

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#48  Edited By The_Nubster

@PrivateIronTFU said:

Don't you have the sense of touch? Couldn't you feel that it was a sticker?

Wal-Mart doesn't let you grab your own game, they do it for you.

Besides, why would he rub his game case? That's ridiculous.

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Hunter5024

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#49  Edited By Hunter5024

This is why I buy all of my new games at Amazon now. Hate to be part of the problem but my local game store closed down... which is probably for the best because I would waste about 10 dollars in gas just getting there and back. The lesson here is avoid big retail, support local businesses if you can, and if not feed amazon the last of your dignity.

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Dagbiker

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#50  Edited By Dagbiker

@billyhoush:

Oh, I rarely go to Wall Marts, and I have never bought a game from there.

Has anyone asked if they sell walls at Wall Mart yet, Anyone make that joke?