I was thinking about this after I pre-ordered Darksiders II.
Why don't companies offer their season passes as the incentive for buying new? They could only offer the season pass to people who buy the game new, and then nickel-and-dime on DLC like they're going to do anyway. While the obvious way to fix it would be to have Gamestop give the developers a cut of used sales, but the only successful relationship like that was with WB and Batman: Arkham City. Bundling the Season Pass in is value added for early adopters, and doesn't take anything away from the boxed release for those that want to buy used. So, what do you guys think? Is my new and exciting faux-DRM solution awesome or what?