What's the best way to announce a new game?

Probably at a big event like E3, but without an intro telling you what the game is. That Far Cry 3 reveal from last year was great because I had no idea what it was.

@GunstarRed said:

Probably at a big event like E3, but without an intro telling you what the game is. That Far Cry 3 reveal from last year was great because I had no idea what it was.

And not to mention Watch Dogs.

Depends on how important the game is. Some are seemingly released directly to the bargain bin without any announcement whatsoever.

@Yummylee said:

@GunstarRed said:

Probably at a big event like E3, but without an intro telling you what the game is. That Far Cry 3 reveal from last year was great because I had no idea what it was.

And not to mention Watch Dogs.

oh you mean CtOS

@thedj93 said:

@Yummylee said:

@GunstarRed said:

Probably at a big event like E3, but without an intro telling you what the game is. That Far Cry 3 reveal from last year was great because I had no idea what it was.

And not to mention Watch Dogs.

oh you mean CtOS

?

For a "blockbuster title" ala Halo or God of War, I guess a flashy E3 presentation is the best option. However, social media and word of mouth have been used very effectively to market smaller indie titles, and in some ways I prefer that method because it tends to foster a stronger connection to the game/developer and create a bit of a community around a game before it's even released.

E3 event but not say what game it's going to be. it is a big shock to everyone and then hell breaks lose on the internet in video game world.

Yeah, surprise E3 launches are great, and create a huge amount of buzz. Having said that, I like Valve's viral marketing and ARGs a whole lot.

A big press event where tons of people are watching.

E3. Especially if it's a new franchise. I don't know if Watch Dogs would have gotten the same reaction it got if it had premiered anywhere else.

Right before it's designated to come out, Hard Reset-style.

Open a window and yell. Old style propaganda pamphlet drops.

Have some one get arrested wearing your games paraphernalia at the super bowl.

Run into the streets and shout "Yo, we got this sick ass game".

Paying people to yell the name of the game for a whole year before release.

@Godlyawesomeguy said:

Right before it's designated to come out, Hard Reset-style.

Definitely. Drawn-out hype periods are incredibly frustrating; for example, I think I've got to the point where I've lost any interest in Bioshock Infinite.

Depends on the type of game and budget. Announcing a shmup at E3 will just get lost in the noise. However, for something AAA, a big convention is the way to go.

Yea I agree it really depends on the type of game you're trying to get out there. For larger AAA titles or games with mass market appeal you got to the go the way of flashy press conferences n shit. Otherwise, for smaller titles or even great niches titles like Demon Souls and (at the time) Castlevania: SotN that got big off of word of mouth I like that method too.

I don't know too many games that utilized a viral marketing campaign, sounds like something that'd be pretty damn cool when I think about it.

Currently i would say Game Informer becasue of the track record and 8 Million subscribers.