I'd really like to know the reason for selling the Whiskey Media brands and platform. Was there anything as a community we could have done to not have it happen? After they had the drive to get more subscribers in September, were there just not enough to justify another year at the current expenditures?
Thinking about how Jeff said early plans started before the winter holidays, it sounds like this was something that was planned after seeing subscriber numbers. Whiskey Media seemed like it was growing very well, adding additional sites, staff, interns and so forth. I know it's a long-shot to hear from any of the GB crew or Top Men, but it would be nice to hear the "Why" of this.