You're right, but I haven't seen anyone in this thread actually argue that Samantha's assertions are incorrect or explain why they think her choice of words is inappropriate. Instead, it's mostly a bunch of people dismissing her piece out of hand because she used a word they don't like to describe a company they do. If they're going to dismiss her article on the basis of tone, then I will happily criticise them for doing so.
Tone really matters though. To dismiss tone is to do a disservice to these debates.
Also I think her labeling went pretty overboard. Throwing around the "racist!" and "sexist!" and "bigot!" terms too casually can result in them meaning nothing. It's something to really watch out for.
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