@random45: Probably around the time the lead's wife said: "I want a divorce." Or the moment you start pulling five figures out of your own pocket and putting it into the game.
I really hope that guy can pick up the pieces and come out of this unbroken albeit scarred. While I can't claim to know anything about him beyond what he's chosen to post, he comes off as genuine and dismayed that he couldn't make the game he envisioned. If he worked at a AAA studio, the worst that could be expected is the loss of a job (which is a massive life altering disruption, don't get me wrong, but...), not bleeding his savings on the development and ruining his marriage.
That's what bothers me the most. While people may get burned for copy of a game, he's got to unfuck a lot of his life, if possible. In a way, despite the tone deaf nature of Lewis' post, the Yogscast is doing all they can for the guy, giving him a social way out and not, y'know, suing the (now defunct) company for fraud, if only to show future partners that they won't get played (as played as a fairly involved partner could be, whatever that's worth, but appearances can be everything) like this again. Instead of saying "this disaster is purely the fault of this asshole and his five man company" like a faceless cooperation might, they're at least acknowledging the hard work that just didn't amount to anything.
But I'm not a huge fan and didn't back the thing anyway, so I should probably stop defending them, I guess. :/