Nintendo announced earlier this month that they would have a Nintendo Direct before E3 to announce future games for the Wii U and 3DS.
Today, Nintendo has announced the timing of that Nintendo Direct as being... pretty much when they usually have their press conference. 5 Hours before E3 opens it's doors, 7am PDT 6/11 - it can be seen here;
So - this is the day after Microsoft and Sony have their second unveilings for the PS4 and Xbox One (/X1 /XBO /Xbone).
Is this a bold move? A stupid move? What you suspected would happen all along?
Personally I thought the move towards Nintendo Directs allowed them to step outside the E3 crowd and be heard, so in my opinion having the direct after the MS and Sony conferences is a pretty poor decision.