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#1 Posted by deusdigit (572 posts) -

You notice how you never purchase anything you see on advertisements, simply because you already know exactly what you want? It's true! I almost never buy anything i see on TV and if i do, i always check the reviews/opinions on the product in question. 
 
In this day and age, i find my self often frustrated whenever i see a advertisement now, all i can think of whenever they come on is Blah blah blah! because i know it's only the websites, television, radio's way of making money to justify the cost of their bandwidth/airtime and their only way of making profit at the moment. But truth in reality, i think we all subconsciously know what we want and we already know how to get it. The only thing advertisements can really do is appeal to the casual audience of television watchers and let's face it, the ability to use the internet and to share a lot of mainstream mediums has been killing TV for a long time and we all know TV is on the decline. 
 
For instance, i think everyone knows that the release date behind modern warfare 3 for a majority of the population of gamers who have enjoyed that series, will already buy it and already know that its coming out at some point, and if other people don't have access to the internet to obtain the release date, the word of mouth is very clear. No advertisements are necessary unless the the intention is to drill your mind subliminally a million times over with the commercial. 
 
I use IMBD for when i check user submitted reviews behind the film i may spend money on or prepare to watch that i am not already hyped to watch, I use Giantbomb or other game reviewing sites for when i am curious if i should invest in a video game i am unsure of, when i am curious about a used car i will simply go to kellybluebook to see the value of a car and then simply see if a price is fair. i could go on all day about about this but i actually just wanted to make a point that advertisements aren't in the best interest of people anymore. well just maybe the casual ones.

#2 Edited by BonOrbitz (2198 posts) -

@deusdigit: I was just thinking about this when I was watching some stuff on my DVR this past week. Commercials do absolutely nothing for me, regardless of it's content. I go either by word-of-mouth or reviews and often wonder who would actually be influenced by a commercial.

To be fair, the last (and only) time I've ever been influenced by a commercial was in 1998. There were these Gap ads on TV showing kids skateboarding to "Busy Child" by Crystal Method. I loved the commercial and song so much that I went out and bought myself a pair of the khakis they were advertising.

Do movie trailers count as commercials? If so, then scratch what I just posted- they totally work on me unless it's shit like The Zookeeper and other stupid comedies in the same vein.

#3 Posted by S0ndor (2716 posts) -

Advertisement is as much about brand awareness as it is about getting people to buy a specific product. We are all affected, whether you care to admit it or not.  
 
Your point about MW3 is quite simply wrong. Trailers and advertisements generate hype and draw in new consumers. Young kids in particular don't generally go to gaming websites. Yet after seeing an advert they will be bitching to their parents for months, until they finally cave and buy them the damn game. Advertisements get consumers to shell out tonnes of extra cash for pre-order bonuses, special editions, collector's editions and DLC.

#4 Posted by SuperSambo (2868 posts) -

So because you dont, everyone doesn't?

I have bought many things solely based on adverts.

The last game I bought, Dirt 3, was because of the advert.

#5 Posted by Renegadegd (75 posts) -

I think advertisment is a little more important than you think.

@deusdigit said:

You notice how you never purchase anything you see on advertisements, simply because you already know exactly what you want?

and the reason you already know what you want it because you have seen it advertised! The best form of advertisment is to make you want somthing without feeling like your being told you need it.

I think most advertisment is down to brand reconition these days. If i put Coka Cola on a shelf with 4 other off-brand cokes, your eye would be drawn towards it because it's the brand you reconize. It's the drink u see on posters all day.

Companies will pay alot of money to make sure you see there product 24/7. Poeple end up assuming its the best version of that product because its the one they always see.

#6 Posted by Skald (4367 posts) -

@deusdigit said:

I almost never buy anything i see on TV and if i do, i always check the reviews/opinions on the product in question.

You mean you check the reviews after the commercial has already convinced you that the product is something that you might want or need?

I'd call that a win for commercials.

#7 Posted by FlamingHobo (4483 posts) -
@extremeradical said:

@deusdigit said:

I almost never buy anything i see on TV and if i do, i always check the reviews/opinions on the product in question.

You mean you check the reviews after the commercial has already convinced you that the product is something that you might want or need?

I'd call that a win for commercials.

This.
#8 Posted by HandsomeDead (11863 posts) -

I'm guessing OP has no idea about what advertisements are and what they do.

#9 Edited by MysteriousBob (6272 posts) -
@S0ndor said:

Advertisement is as much about brand awareness as it is about getting people to buy a specific product. We are all affected, whether you care to admit it or not.

This. Unless the OP is some kind of superintelligent alien, he or she will also be influenced by adverts.
 
Oh and we're talking about Modern Warfare 3 because of its promotions? Then its done its job.
#10 Posted by JacDG (2127 posts) -

Yeah, commercials and advertisements in general just don't work anymore, that's why companies spend millions and millions of dollars on them..

#11 Posted by deusdigit (572 posts) -
@S0ndor said:
Advertisement is as much about brand awareness as it is about getting people to buy a specific product. We are all affected, whether you care to admit it or not.   Your point about MW3 is quite simply wrong. Trailers and advertisements generate hype and draw in new consumers. Young kids in particular don't generally go to gaming websites. Yet after seeing an advert they will be bitching to their parents for months, until they finally cave and buy them the damn game. Advertisements get consumers to shell out tonnes of extra cash for pre-order bonuses, special editions, collector's editions and DLC.
But these are the casual gamers/people who are already taken advantage of and don't really look at a advertisement as a negative thing. Instead of trying to act intellectual and point out that i am "simply wrong" just means you are putting your opinion in and this is the place to do so. but i wouldn't quite say i am wrong. I don't pre order at gamestop for the simple fact that the so called exclussive pre order bonuses are actually worthless and don't contribute to the gaming experience once so ever. the presale codes to unlock content are so gimmicky and i know this because i am an experienced consumer because its a marketing ploy. 
 
The point i am trying to make is that a lot of us are becoming experienced consumers because of the internet and we will buy something when we actually want it. Hell, i don't really care for a new burrito introduced by taco bell because i can get more off of their dollar menu. and i don't get fooled particularly when something says "It's for a limited time only" It's just going to make a re appearance in a few months or maybe even next year.
#12 Posted by Rahf (126 posts) -

Brand awareness.  
 
How else are you going to make consumers aware of your new products? Viral marketing for diapers?

#13 Posted by deusdigit (572 posts) -
@HandsomeDead said:
I'm guessing OP has no idea about what advertisements are and what they do.
i lol'd at your comment. Let the negativity begin.
#14 Posted by ChickenPants (934 posts) -
@S0ndor said:
Advertisement is as much about brand awareness as it is about getting people to buy a specific product. We are all affected, whether you care to admit it or not.
This. You shouldn't underestimate all of the things you are absorbing subconsciously.
#15 Posted by MysteriousBob (6272 posts) -
@deusdigit said:
But these are the casual gamers/people who are already taken advantage of and don't really look at a advertisement as a negative thing.
I can now confirm that the OP is a tween that aspires to be more like his older hipster brother.
#16 Posted by oatz (1103 posts) -
@HandsomeDead said:
I'm guessing OP has no idea about what advertisements are and what they do.
Came in to post this.
#17 Posted by damswedon (3194 posts) -
Advertising: the business of drawing public attention to goods and services.

If you have ever bought something while your eyes are open you have been subjected to some form of advertising. Unless you are being fed through a tube because you are in a coma you are subjected to advertising.

Now before you say I'm not talking about Advertisements read this definition.

Advertisement: A notice or announcement in a public medium promoting a product, service, or event
#18 Edited by CookieMonster (2418 posts) -
@deusdigit said:
 I almost never buy anything i see on TV and if i do, i always check the reviews/opinions on the product in question.     
So you do buy things you see on tv. So the advertisements weren't useless because they made you aware of the product.
#19 Posted by deusdigit (572 posts) -
@damswedon said:
Advertising: the business of drawing public attention to goods and services.

If you have ever bought something while your eyes are open you have been subjected to some form of advertising. Unless you are being fed through a tube because you are in a coma you are subjected to advertising.

Now before you say I'm not talking about Advertisements read this definition.

Advertisement: A notice or announcement in a public medium promoting a product, service, or event
Never said that, all i said is that advertisements on television and radio and whenever i watch youtube videos. often becomes nonsense and rambling to my ears, instead of music to my ears. Not everyone has money in this screwed up economy. sometimes, its nice to just watch your favorite television show or movie on netflix and skip all the senseless adverts you see on TV along with the satellite bill you pay for to see this junk.
#20 Posted by Fajita_Jim (1463 posts) -

Well, the whole idea of advertising isn't to make you go out and buy something right that second, it's to associate a brand with a product. For instance, when I say 'Soda', the brand 'Coke' is probably one of the first things to pop into mind, and you can thank advertising for that.

#21 Posted by Beaudacious (930 posts) -

Tell that to the multibillion dollar marketing industry.

#22 Posted by Keenblaze (471 posts) -

Speaking of ads, Giantbomb is now proudly sponsored by... Fail Fridays, featuring that annoying internet blogger! 
 
 
Have to say I'm a little disappointed by that one. Talk about a worthless ad.

#23 Posted by skadave (199 posts) -

Deusdigit. . . 
 
I see your point regarding video games. I too, primarily get my information from websites like Giant Bomb. Television, Radio, and Print advertising influences me very little when it comes to my video game purchasing. However, with that said, advertising is a multi-tiered beast. They know that they need to hit everyone with different angles, that's why giant bomb gets preview copies, corporate invites to events, and early access to game builds. It's how they advertise to you and me. With that said, we are in the minority, so most people get their video game information in the form of conventional advertising and there is nothing wrong with that. 
 
Don't think for a minute that you are above advertising. . . you are not (they get you one way or another).

#24 Posted by christ0phe (952 posts) -

No

#25 Posted by S0ndor (2716 posts) -
@deusdigit said:
@S0ndor said:
Advertisement is as much about brand awareness as it is about getting people to buy a specific product. We are all affected, whether you care to admit it or not.   Your point about MW3 is quite simply wrong. Trailers and advertisements generate hype and draw in new consumers. Young kids in particular don't generally go to gaming websites. Yet after seeing an advert they will be bitching to their parents for months, until they finally cave and buy them the damn game. Advertisements get consumers to shell out tonnes of extra cash for pre-order bonuses, special editions, collector's editions and DLC.
But these are the casual gamers/people who are already taken advantage of and don't really look at a advertisement as a negative thing. Instead of trying to act intellectual and point out that i am "simply wrong" just means you are putting your opinion in and this is the place to do so. but i wouldn't quite say i am wrong. I don't pre order at gamestop for the simple fact that the so called exclussive pre order bonuses are actually worthless and don't contribute to the gaming experience once so ever. the presale codes to unlock content are so gimmicky and i know this because i am an experienced consumer because its a marketing ploy.   The point i am trying to make is that a lot of us are becoming experienced consumers because of the internet and we will buy something when we actually want it. Hell, i don't really care for a new burrito introduced by taco bell because i can get more off of their dollar menu. and i don't get fooled particularly when something says "It's for a limited time only" It's just going to make a re appearance in a few months or maybe even next year.
Indeed, consumers are getting smarter, scientific studies have shown this to be true. Perhaps you should have made this the main point of your topic. Opening with "advertisements are worthless" ( a statement that couldn't be less wrong) doesn't do much to facilitate discussion. It just gets you a lot of " lol OP doesn't understand marketing" replies. 
 
The very fact that you know what I'm talking about when I say Coca-Cola, McDonald's, Mars, Fanta and Mercedes proves that advertisements are not worthless.
#26 Posted by Lunar_Aura (2779 posts) -

Somebody is underestimating the subliminal. Obey your thirst, man. OBEY YOUR THIRST.

#27 Posted by Ben99 (1135 posts) -

It works subconsciously . They are annoying nonetheless .

#28 Posted by Bobdaman18 (700 posts) -

I just heard on NPR that the neilson reports show that people are spending more time watching tv now than ever before (i think it was including watching tv programming over the internet.) 
 
Also, i think there is some truth to what the OP is saying about people becoming more educated consumers but ads do still play an important role in creating awareness. For example when i saw those mosquito repellent things that you clip onto yourself on tv i got really excited about a product that i had no idea existed. But instead of running about and buying some like i might have done in the past, i went online and looked for reviews and found out they don't work well so i didn't buy them.

#29 Posted by deusdigit (572 posts) -
@S0ndor said:
@deusdigit said:
@S0ndor said:
Advertisement is as much about brand awareness as it is about getting people to buy a specific product. We are all affected, whether you care to admit it or not.   Your point about MW3 is quite simply wrong. Trailers and advertisements generate hype and draw in new consumers. Young kids in particular don't generally go to gaming websites. Yet after seeing an advert they will be bitching to their parents for months, until they finally cave and buy them the damn game. Advertisements get consumers to shell out tonnes of extra cash for pre-order bonuses, special editions, collector's editions and DLC.
But these are the casual gamers/people who are already taken advantage of and don't really look at a advertisement as a negative thing. Instead of trying to act intellectual and point out that i am "simply wrong" just means you are putting your opinion in and this is the place to do so. but i wouldn't quite say i am wrong. I don't pre order at gamestop for the simple fact that the so called exclussive pre order bonuses are actually worthless and don't contribute to the gaming experience once so ever. the presale codes to unlock content are so gimmicky and i know this because i am an experienced consumer because its a marketing ploy.   The point i am trying to make is that a lot of us are becoming experienced consumers because of the internet and we will buy something when we actually want it. Hell, i don't really care for a new burrito introduced by taco bell because i can get more off of their dollar menu. and i don't get fooled particularly when something says "It's for a limited time only" It's just going to make a re appearance in a few months or maybe even next year.
Indeed, consumers are getting smarter, scientific studies have shown this to be true. Perhaps you should have made this the main point of your topic. Opening with "advertisements are worthless" ( a statement that couldn't be less wrong) doesn't do much to facilitate discussion. It just gets you a lot of " lol OP doesn't understand marketing" replies.  The very fact that you know what I'm talking about when I say Coca-Cola, McDonald's, Mars, Fanta and Mercedes proves that advertisements are not worthless.
People are and have been already aware of most of their products for quite some time, especially thru "word of mouth" most of the time, those people go to gas stations and see these things. There you go again trying to disprove the thread With these "(        )"  whatever that's suppose to mean. I am saying they are getting useless and annoying and i said in this day and age, not then. Now! And it mainly targets the casual market. Now, moving on to more intriguing, less obvious post. one that reflects on an intelligent statement.
#30 Posted by iAmJohn (6121 posts) -

Maybe not for you, but advertising still basically makes the world go round, brother.

#31 Posted by Seedofpower (3932 posts) -

Product awareness.

#32 Posted by l4wd0g (1959 posts) -

Advertisements still exist. I would argue that podcasts and quick looks are great advertisements for games

#33 Posted by S0ndor (2716 posts) -
@deusdigit said:
@S0ndor said:
@deusdigit said:
@S0ndor said:
Advertisement is as much about brand awareness as it is about getting people to buy a specific product. We are all affected, whether you care to admit it or not.   Your point about MW3 is quite simply wrong. Trailers and advertisements generate hype and draw in new consumers. Young kids in particular don't generally go to gaming websites. Yet after seeing an advert they will be bitching to their parents for months, until they finally cave and buy them the damn game. Advertisements get consumers to shell out tonnes of extra cash for pre-order bonuses, special editions, collector's editions and DLC.
But these are the casual gamers/people who are already taken advantage of and don't really look at a advertisement as a negative thing. Instead of trying to act intellectual and point out that i am "simply wrong" just means you are putting your opinion in and this is the place to do so. but i wouldn't quite say i am wrong. I don't pre order at gamestop for the simple fact that the so called exclussive pre order bonuses are actually worthless and don't contribute to the gaming experience once so ever. the presale codes to unlock content are so gimmicky and i know this because i am an experienced consumer because its a marketing ploy.   The point i am trying to make is that a lot of us are becoming experienced consumers because of the internet and we will buy something when we actually want it. Hell, i don't really care for a new burrito introduced by taco bell because i can get more off of their dollar menu. and i don't get fooled particularly when something says "It's for a limited time only" It's just going to make a re appearance in a few months or maybe even next year.
Indeed, consumers are getting smarter, scientific studies have shown this to be true. Perhaps you should have made this the main point of your topic. Opening with "advertisements are worthless" ( a statement that couldn't be less wrong) doesn't do much to facilitate discussion. It just gets you a lot of " lol OP doesn't understand marketing" replies.  The very fact that you know what I'm talking about when I say Coca-Cola, McDonald's, Mars, Fanta and Mercedes proves that advertisements are not worthless.
People are and have been already aware of most of their products for quite some time, especially thru "word of mouth" most of the time, those people go to gas stations and see these things. There you go again trying to disprove the thread With these "(        )"  whatever that's suppose to mean. I am saying they are getting useless and annoying and i said in this day and age, not then. Now! And it mainly targets the casual market. Now, moving on to more intriguing, less obvious post. one that reflects on an intelligent statement.
No, those products would have disappeared from our minds decades ago if we didn't see them advertised everywhere, and advertisements have always been annoying, it's in their nature. Anyway, I have explained my point to you and you have responded by acting like a fucking little dick. So whatever. Advertisements have never been, and never will be, worthless. They affect us all, no matter how many times you claim to be immune to them. Period.
#34 Posted by mrtroy (25 posts) -
@deusdigit said:
@damswedon said:
Advertising: the business of drawing public attention to goods and services.

If you have ever bought something while your eyes are open you have been subjected to some form of advertising. Unless you are being fed through a tube because you are in a coma you are subjected to advertising.

Now before you say I'm not talking about Advertisements read this definition.

Advertisement: A notice or announcement in a public medium promoting a product, service, or event
Never said that, all i said is that advertisements on television and radio and whenever i watch youtube videos. often becomes nonsense and rambling to my ears, instead of music to my ears. Not everyone has money in this screwed up economy. sometimes, its nice to just watch your favorite television show or movie on netflix and skip all the senseless adverts you see on TV along with the satellite bill you pay for to see this junk.
You are aware that advertisements are what fund your favorite television shows that you like to just watch
#35 Posted by Zehydra (37 posts) -
@deusdigit: There have been studies that show that advertising is really more of a subliminal thing than an actual advertisement.
#36 Posted by MikkaQ (10294 posts) -

There are people payed fortunes of money to figure out the psychological aspect of advertising, apparently a job made worthless overnight by a forum poster who claims not to be affected by ads.

#37 Posted by BraveToaster (12589 posts) -

Advertisements do work. That's why companies spend so much money on them.

#38 Posted by IcySandman (474 posts) -

Hey man, those skittles commercials are pretty cool, makes me like their stuff and buy in.

#39 Posted by satansmagichat (187 posts) -

Every time my buddy drinks Dos Equis he says, "I don't normally drink beer. But when I do, I drink Dos Equis." I don't watch TV without a DVR, so I had no idea what this meant, but every other person at the table "gets it". Maybe he didn't buy it because of that commercial, but he knows it.

#40 Posted by Empirepaintball (1393 posts) -
@S0ndor said: I totally agree. This is why Wal-Mart commercials and McDonalds commercials are a waste. But for some other, maybe less known product, it's a good investment. 
#41 Posted by iam3green (14390 posts) -

nope, advertising does work. if you see a commercial for food or a drink and your hungry or thirsty at that moment your probably going to buy what ever you just saw.
 
on the other hand, i don't think that internet advising works all that much. you know the kind that use pop ups somewhere, loading screen ones when you click a link. i don't think those work because i just close them right when they show up. they dont' have anything great for them. sure there are video games but if your not going to get it then it's bad.

#42 Posted by MariachiMacabre (7096 posts) -

Advertisements are real-life Inception machines. They only implant the product and brand into your memory.

#43 Posted by S0ndor (2716 posts) -
@Empirepaintball: Well, in the case of McDonald's it's not really so much about introducing new products to people. It's more about keeping McDonald's on everybody's minds. Think about the millions of kids who nag to their parents every time a new happy-meal commercial flashes by. Kids are incredibly powerful in that regard, and companies are well aware of it.
 
Advertisements are never really a waste. 
#44 Posted by gamefreak9 (2359 posts) -
@deusdigit: 
The fact that people buy stupid shit is proof that advertising works.
#45 Posted by rawrsair (821 posts) -
@Fajita_Jim said:
Well, the whole idea of advertising isn't to make you go out and buy something right that second, it's to associate a brand with a product. For instance, when I say 'Soda', the brand 'Coke' is probably one of the first things to pop into mind, and you can thank advertising for that.
This, only replace the word Soda with Soft Drink :P
#46 Posted by turbomonkey138 (4950 posts) -

Tbh the adverts that effect me the most are ones for subway sandwiches ....god damn i want one now

#47 Posted by TheDudeOfGaming (6078 posts) -

I never saw a commercial and immediately went to buy the product because of the advertisement. 
Though i can get hyped because of the advertisement, if its for a game.

#48 Posted by Dylabaloo (1549 posts) -

Advertisements are a beautifully manipulative art, think of it like Inception, lets say they put a certain song or jingle in their ad; whenever you hear that song your brain will automatically link it to that product whether you like it or not whether you recognize it or not. There's a reason why advertisements are nearly anywhere they can fit them, magazines, buses, movies, milk cartoons they are unavoidable and thats why they are so effective.

#49 Posted by pixieface (122 posts) -

Advertisements aren't meant to sell you a product. They sell you an idea.

There was an all-natural organic dog food commercial on today. There were sprawling green fields as these farmers picked fresh crops that were sparkling with dew. The sun was shining bright and warm from up above and a family having a picnic down below while patting a fuzzy puppy on the head.

They didn't list the benefits of spending an extra ten dollars for organic food and they don't need to. They're trying to convince the viewer that the "organic lifestyle" rather than organic product will make them happier by pasting smiling faces onto the screen with calm music on in the background. Even if you don't consciously make the decision to buy a product from a commercial, your subconscious is all up in that because everyone wants to be happy. Every ad peddles in ideas and they've succeeded at it for years.

Just ask Don Draper!

#50 Posted by harvey_the_pooka (271 posts) -
@HandsomeDead said:
I'm guessing OP has no idea about what advertisements are and what they do.
This 
 
Adverts work mostly on a subconcious level