Embedded video for star wars auto plays

FF3.0.4
Windows XP SP3

In the blog view of the following article:

http://www.giantbomb.com/news/peep-the-first-footage-of-star-wars-the-old-republic/665/

The video auto-plays. Eww. Don't embed auto-playing content. Every time I hit the page, the star wars theme plays and I have to scroll down and find the thing to stop it.

If this isn't the correct forum, please move this post. ;)

To off-topic you go - it isn't a bug, it's a feature.

Auto-Playing video's are the bane of my existence.