I guess so. I just find the fascination with pickups and SUV's a bit childish really. Don't get me wrong, I love a Hilux or a RAM as much as the next guy. I just don't think that a "modern" individual would ever need one. The times I've seen anyone actually transporting something in the back of a pickup that wouldn't fit in a normal sedan are outnumbered by my toes. And if you ever need to move around an arcade cabinet for example, it's much cheaper to rent a van for a day than pay enormous amounts for gas each week.
I drive a Shogun because at least once a week Im carting a car full of ice hockey players + full kit bags to arenas around England. Tried doing that in a normal car but space is an issue, hell even in the Shogun its still a squeeze! On top of that, its already proven itself to be ideal in a zombie apocalypse:
Totally agree though, the average driver on the road doesn't need a 4x4/SUV/Pickup.