Giantbomb staff has talked about the difficulty of funding the site sufficiently and that they see popup and full page background advertising as undesirable.
I however do not mind any of this. If Giantbomb were to use the above methods to display adverts, I would welcome this.
If adverts were displayed in relation to each user’s preferences, I believe few people would object to this.
Giantbomb could make a simple questionnaire which asks each user what three activities most interest them. If the interests match with the type of adverts Giantbomb does not mind displaying – a full page background advert would be displayed maybe along with a popup video advert every four or five minutes.
At present I am using Hotspot Shield and this manages to insert adverts into Giantbomb pages intrusively.
Few sites display adverts well but it is possible if sites take users’ preferences into account.