Hey guys, I'm currently working on an Essay about Price Discrimination in the Video Game Industry. For those that don't know, Price Discrimination is when firms charge some people a higher price, simply because those people are willing to spend more. A part of my research is to find out the properties of consumers in the US, Europe and South East Asia. I've already got the data for the USA and SEA. I'm just missing the data for Europe. Unfortunately, I've got an ankle injury meaning i'm on crutches, so it would be hard for me to go out and interview random people in the streets here in Europe.
So that's where you guys come in! If you are willing to spare just a couple of minutes of your time to answer a few questions, it would be very helpful for my work. Remember, I only need Europeans to answer this, that includes people from the UK.
1. What type of job do you/your partner/parents have?
2. How many games does your household buy per year?
3. If the prices of games rose by 10%, how many would you buy per year?
4. If prices rose by 20%, how many would you buy per year?
5. If they rose by 30%, how mnay woudl you buy per year?
6. When purchasing a game, what are your determining factors? Please 1 choose from below.
Price of Game
Quality of Game
Brand (Company) that produced the game
Genre Of game
Other (Specify)
7. How much does the branding of a game matter in your choice to purchase a game? Please 1 choose from below.
Very Important
Quite Important
Somewhat important
Not Important at all.
Important if renowned firm produced the game
Important if carries the same name (Series/Franchise)
8. Usually, how do you become aware of the video games you purchase? Please 1 choose from below.
Internet Websites
Advertisements
Magazine/Newspaper
TV Programs
Word of Mouth
Browsing Shops
9. What age group are you in? Please choose from below.
1-12
13-18
19-30
31-40
41-50
50+
Again, thank you very much for those that help me out and answer these questions! Oh and I know it can sometimes be hard to only choose one answer, but it would complicate things too much if there were multiple choices.
Help me with my Essay!
1. Professor/Engineer and Journalist.
2. 5-10
3. Same as before.
4. Same as before.
5. Same as before.
6. Quality
7. Somewhat.
8. Internet.
9. 13-18.
1. College Student /Mother is a pastor
2 4-8 new btu I very rarely pay the german rrp, instead I import from the uk
3. maybe one or two less
4. far less
5. Can´t see myself buying more than 2 new games a year @ 100€ rrp
6. Quality
7. Somewhat important.
8. Da Internets
9. 19-30
1. Student
2. 5-8
3. same
4. 1 or 2 less
5. 1 or 2 less
6. Quality of game
7. Quite Important
8. GiantBomb
9. 19 - 30
I'd highly recommend SurveyGizmo for collecting this sort of thing - they do a free student account, I believe.
Anyway;
- Me: Web Developer, Partner: Retail Assistant
- Around 8 - 3-4 new, the rest preowned.
- Probably the same.
- The same.
- 6-7
- Quality
- Important if renowned firm produced the game
- Internet Websites
- 19-30
Hope that helps!
1. What type of job do you/your partner/parents have?
My parents are retired but do some things locally. I'm a student.
2. How many games does your household buy per year?
Around about 5-10, probably closer to the lower end of the scale.
3. If the prices of games rose by 10%, how many would you buy per year?
It would depend on the price before... if the game was already expensive I wouldn't buy at an even higher price, but I buy a lot of stuff secondhand.
4. If prices rose by 20%, how many would you buy per year?
No more than 7.
5. If they rose by 30%, how mnay woudl you buy per year?
No more than 6.
6. When purchasing a game, what are your determining factors? Please 1 choose from below.
Genre Of game
7. How much does the branding of a game matter in your choice to purchase a game? Please 1 choose from below.
Important if carries the same name (Series/Franchise)
8. Usually, how do you become aware of the video games you purchase? Please 1 choose from below.
Internet Websites
9. What age group are you in? Please choose from below.
19-30
1. My parents don't buy games so their income doesn't effect me.
2. 5-6, all new though not necessarily day of release.
3. See above.
4. 4-5
5. I'd probably stop.
6. Quality of game.
7. Very important. I tend to only buy games from developers I like.
8. Internet
9. 19-30
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