If you log into Ok Cupid using Firefox today you'll be greeted by this message urging users not to use any Mozilla related software after it come to light that the CEO Brenden Eitch wants same sex marriage/relationships to be illegal.
So what do you think of this? Whilst I'm usually against businesses throwing their beliefs in it's users faces by urging them to following certain actions I think this is also kind of great because it educates the customer on the beliefs of the people they are supporting whilst giving them an option to do something about it. This is the kind of boycotting I can see gathering a lot of steam as opposed to someone throwing a petition into the vast internet void. Plus the guys clearly a bigot and I don't like seeing bigots being supported.