Maximum taste, No sugar.
Wouldn't that be Pepsi minimum? Or Pepsi Null?
What is "max" about pepsi "max"?
"Its just a way to sell it to idiots who don't like buying things that say "Diet" on them."Bingo.
Somewhere a room full of stuffy old white guys decided that real manly men won't have anything to do with diet or lite (or light even). So, it was either Max, Maxx, MAX, extreme, xtreme, x, or any of a million permutations that mean nothing but marketing bullshit.
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