" Bluetooth describes wireless technology you would pluralize what device it is instead of what the wireless tech is. e.g. these are bluetooth headsets. "
On a side note since the fact that it is a trademark has already been brought up, I found this on the web. It doesn't relate to improper layman use which leads to something called genericization of a trademark and weakens its identity protection.
Does your use turn the trademark into a noun or verb or does it turn the mark into the plural form? The improper use of a trademark could weaken the protection of a mark. Trademarks are adjectives; they should not be used as nouns or verbs. If a trademark is in its singular form an author should not use it in its plural form. Therefore, if an author decides to use a trademark in his/her work he/she should ensure that it is used properly. For example, an author should follow each use of the trademark with the generic noun, such as using the word "tissues" after the trademark "Kleenex". www.publaw.com
Look at all of the Bluetooth phones/headsets/devices on sale.
If someone were using it colloquially and said 'Everyone bring your Bluetooths/Blueteeth!' then I guess Bluetooths would be less wrong. Blueteeth is ridic.
Blootooth cannot be plural. Like Internet. You can't say I have two internets, unless you're a lolcat. In which case, why are you sitting in front of a laptop silly?
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