@AzHP: Consider this:
Fan service and pornography are inherently creepy in their own ways.
But other factors determine whether we think it has value which overcomes that creepiness.
One of those factors may be "Well, I'm aroused by it. So, if it isn't too egregious, I suppose it's alright." or "Society has established that this seems like a fine outlet for my sexual attention, and so I am not ashamed to appreciate this." or "uh... I guess this isn't illegal; so, sure." Your age, gender, race, personal standards, specific fetishes, -and- culture are factors in ultimately deciding whether you consider fan service or sexual content to be more desirable than it is creepy.
So, culturally, Japanese fetishism(and by extension, fan service) will more likely lack the additional cultural ties to push someone from another country over the edge into thinking it is acceptable and not simply creepy. For example, Japanese fetishism around little girls, little sisters, rape, and flat breasts. The little girls and rape fetishes seems to center around a Japanese cultural trope of appreciating purity and finding a lack of expressed sexual desire to be pure and desirable. So, women are portrayed as repressed in their sexuality with a secret desire to have a man guide them toward sexual pleasure. Rape is such a common trope due to a somewhat twisted form of this desire for purity, to the extent that possibly the purest woman in a sexual encounter would be one not wanting to have sex. Also, as far as fans go, it represents an opportunity to depict them having sex without suggesting that the character has feelings for someone else which might compete with the fan's affection.
Then, you see flat breasts fetishized, and that has a lot more to do with fetishizing the idea of "Japanese". Flat breasts have always had an appreciation based more on trends in Japanese breast size, and in an age where many Japanese women have larger breasts than at any point in the past, the fetishizing of flat breasts is naturally increasing. This can easily be misunderstood by other cultures which visually equate breast and hip size with fertility, as they would thus also equate small breasts with youth, and youth is very often something people are defensive about no matter what culture it is.
Now, having said that, there is also the issue of how much is acceptable within fiction vs what is acceptable in reality. The Japanese culture is far more willing to allow more to sit within the realm of fantasy. In other words, Japanese culture still frowns upon actually having sex with little girls, your little sister, or raping someone, but within fantasies such as animation and manga, these things are alright. Other cultures have their own differences in what they think is acceptable in fantasy and reality. For some cultures, the difference is actually rather narrow. For example, parts of American culture(of which there are many differences throughout the nation) don't really consider much of a difference between fantasy and reality when it comes to sexuality. So, in pornography and fan-service, what they're willing to see done by real people is similar to what they're willing to see done by fictional people. This applies both with sexuality and violence. You're likely to find depictions of realistic violence as much as you'll find animated violence. Animated, clearly fantasy, characters aren't likely to be doing much worse than live action characters. And that just has to do with how the culture sees the standards of fantasy vs reality.
Some parts of Japanese pornography and fan service will always be considered more creepy to others, as there isn't that additional cultural reinforcement to overcome one's concerns. In Japanese society, one can rationally be unsettled by thinking about the fetishizing of fictional little girls or the common reinforcement of rape fantasies, but then, your understanding of why people feel that way(or your own personal attraction to it) may make you overcome that unsettled feeling to just accept it as part of sexual fantasizing. For others, that may not be so easy, and sometimes, there may be legitimate problems with fetishes which people must address. I think it's debatable which Japanese fetishes are truly problematic, but it's certainly a conversation we may need to have. And the topic goes further into fan service, as a normal extension of such sexuality into more common media.
The more cultures interact, the more likely we're going to run into situations like this where one culture is more accepting of something than another. Often, these are just cultural differences, but sometimes, there are legitimate concerns. I won't go into my personal impressions on that here, as I'm sure others already will, but as far as the topic of -why-, I hope this might either give some things to think about or at least spark up more meaningful dialogue on the topic. :)
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