Off-Topic

The Superbowl - forget the match, let's talk about the commercials.

Question: was Killzone 2 advertised or not? I heard that "advert" was a fake.

Careerbuilder.com: It's Time

This one busted out instantly-classic visual gags and maximized its 30 seconds by fitting in what must be the longest running joke in Super Bowl history.




Bud Light: Swedish

Too bad for Bud Light, this commercial was awesome but it overshot its boundaries.  Now, I'm super-excited for Conan O'Brien taking the reins of the Tonight Show this fall, but I'm not about to go out and get drunkability.  But of course it was still funny.



Pepsuber!

Okay, for some reason most people hated this, and I won't go so far as to claim it was brilliant, but the decidely obnoxious, intentionally cheesy product placement was good for a laugh.  I mean, that's what Super Bowl commercials <i>are all about</i>.  Every one of them.  Pepsuber was a subtle commentary on how ridiculous all the commercials and media hype about them are, and Pepsi just took advantage of it.  Pepsi's biggest failure, I think, was its mixed messages this year.  They led off with "Forever Young", which tried to paint Pepsi as the "drink this to make your life fantastic" soda, then finished with Pepsuber, which eradicated that message.  No matter what they picked, they should have been consistent.