Got it at 12:30pm, it was dead by 2:30pm.
After I got it set up, I was able to get the 1.50 update installed and my PSN ID set up. I browsed the store a little, and put in Killzone Shadow Fall.
The disc spun up, and it immediately went black. Shut down completely.
Now when I press the power button, the power indicator comes on for 3-5 seconds, then it dies again, with a single electrical click sound. It doesn't even stay on long enough for me to get to recovery mode.
Currently on hold with Sony, to see how they advise that I proceed. I'll keep you guys informed.
Post Crisis Edit:
- I returned the defective unit to Amazon (refund), got a replacement from the Sony store. The new unit works fine.
- Sony store said they would replace defective units, from any retailer. Confirm this with your store before trying it, though.
- If your PS4 dies, and it is your "Primary PS4" and you cannot make your new PS4 your primary (the next problem I had), go to https://account.sonyentertainmentnetwork.com/ , sign in, go to Account > Media and Devices > Deactivate All Devices. You cannot deactivate a PS4 that is dead at this moment without doing this.