NeoGAF member Cyborg posted the picture below from a Media Markt store in Amsterdam, Netherlands. It pinpoints the release date for the console as November 13, 2013. Others in the thread point to European online outlets that also have the date pegged for November 13, 2013.
NeoGAF User Cyborg
Could this be a promotional item made by Media Markt without any word from Sony? Sure, but it wouldn’t make much sense. Media Markt is an absolutely massive chain in Europe, and is essentially that continent’s version of Best Buy. They most certainly have communication with Sony about when its console is coming out, suggesting that this ad didn’t materialize out of thin air.
Hmm... Well, it doesn't really dissuade the rumored end of October release date, assuming that was for US. Hm? Uhm, interesting to note is that the ad advertises the Camera. I'm pretty sure they've completely dropped the 'Eye,' name, and its just like the "PlayStation Camera." ?. That store btw, looks like a Sam's Club. So it still might just be place-holder, I guess.