The Branding Is Boring

Haven't gotten to unwrap your PS4 yet and wondering what the experience is like? Well, pretty much the same as unwrapping your PS3. Which is, if you forgot, pretty much exactly the same as unwrapping your PS2.

Sony's philosophy since the beginning of the Playstation 2 era was "the same, but MORE". The PS4, at this point, seems to be no exception. The box to the PS4 is, at first glance, almost indistinguishable from the box of a PS3. The controller, sans small details, is identical to the PS3 controller which was, sans tiny details, the same as the PS2 controller which was a black version of the PS1 controller. The welcome screen is a slightly modified version fo the PS3's welcome screen. The sedate "Playstaiton Blue" serves as the background, which I haven't yet figured out how to change.

Even the unit itself at a distance, is almost entirely the same as the PS3.

There is zero fun about getting this new unit. I'm not saying the unit doesn't provide fun. I'm positive it will. But, as for the thrill of plugging a new device... there simply isn't one. Contrast that with the thrill of plugging in your Wii for the first time and it's a sad, missed opportunity.

Okay, NOW we have to fight.

Since when is opening a product supposed to be some magical experience?

Since unboxings became a thing.

Ya the controller thing is crazy. I really didn't like the DS3, but the DS4 is AMAZING! My wife noticed right off the bat that she could now use the ps4 as a shelf where as the ps3 was rounded so things tended to fall off of it...

Since product design became a thing.

This can't not be a joke.

What do you want, a confetti cloud to the face when you open it up? Having grand expectations to be entertained by opening a fucking box is a hilarious concept to me.

To quote Peter Griffin: "Oh my god! Who the hell cares!?"

I'm guessing he was a kid when he opened previous consoles so it was a more magical experience for him at the time, now it's just nostalgia or something.

The pleasure of acquiring and experiencing something new - novelty. In this case there was little novelty compared to what he was expecting. It is normal to be let down if you have high expectations.