A PR stunt for a new video game saw the bomb squad called to Ninemsn’s offices yesterday afternoon after a black safe was delivered to the Australia Square offices of the publisher along with a “suspicious” letter which told a reporter to “check your voicemail”.
However, the reporter did not have a voicemail, and when staff tried to enter a pin code taped to the top of the safe, it started to beep but did not open, leading to fears it could be an explosive device.
Mi9 staff on the sixth floor of the George Street offices were sent home, and bomb squad officers called in to open the box in the basement of the building. Inside was a copy of new Ubisoft video game Watch Dogs alongside a baseball cap and beanie, and a note saying it was embargoed until 5pm.
Hahaha, who thought sending strange packages that beep to news offices was a good idea? That's hilarious. Someones getting fired for this! Not as bad as the Hitman PR mess but still pretty bad.