this is really borderline pathetic now, so the rage has been so bad that MS employees are pretty much going on reddit and downvoting posts and upvoting positive posts and artificially making positive posts, as according to this neo gaf user, apparently microsoft brought in a reputation management crew.
Here's a piece of what said user wrote on the neogaf post that goes into detail.
While we were waiting, various marketing employees said hello to us/shook our hands - it was a pretty friendly place. Just nearby were two guys chatting at one of their PCs, and they caught my attention because they were on Reddit! I thought that was pretty cool, and presumed they were having a late lunch break and were just goofing around online. I kind-of started to eavesdrop (I honestly couldn't help it, they were talking about Reddit!) and realized they were actually talking business. One of the exchanges went like this:
"I got a few more on pics and some of the smaller subs"
"Honestly just don't bother I think, stay focused on gaming. We really should be spending 90% of our time there." [Note: I presume they were referring to /r/pics and /r/gaming]
His coworker went back to his own computer, and he continued Redditing while we waited. He must've really been hyped up on caffeine or something, because his typing was like a machine gun and he was switching tabs like crazy (or maybe that's just because Microsoft hires the 'hacker' type of guys?) Anyway I noticed he was mass-downvoting a ton of posts and comments, and he kept switching to other tabs to make posts and comments of his own.
I couldn't make out exactly what he was posting, but I presumed he was doing RM (reputation management) and asked my boss about it later. According to my boss, MS have just brought in a huge sweep of SMM managers to handle reputation management for the Xbox One. If you're unfamiliar with reputation management (
), it is basically what it sounds like.
Social media managers doing RM focus on providing positive posts, likes and shares to promote the brand on social media sites and forums - usually posing as the 'happy customer' archetype through a multitude of accounts. In the last year or so, Reddit has become more and more important to an overall RM strategy.
It also often involves 'debunking' people who make negative or critical comments about the brand online. I've done this myself for numerous clients before (even on Reddit once, sorry!). It is fairly standard procedure, although usually not so much for huge companies like Microsoft. I don't know why such a huge company needs to devote energy to this, because their brand is already extraordinarly well-known. But in any case, they seem to be putting a BIG focus on it for the Xbox One. Not only in-house; they're also dishing out the big bucks for some pretty high-profile marketing firms to do the work for them. Reddit will absolutely be a part of that strategy, and the couple of guys I saw were probably just the tip of the iceberg.
truly pathetic, apparently even neogaf had an invasion of xbox shills and have been banning people.
dunno if GB rates that high to get that type of attention.