In Case You're Wondering Why There Are No Porsches in Forza 4, it's Because of EA

#201 Posted by Brodehouse (9370 posts) -

So I met a former EA marketing guy on a hockey forum. This is what he had to say.

"Allow me to step in here to clear up some misconceptions, given that I worked on the marketing side of several NFS games (SHIFT, NITRO, HP, World, SHIFT 2 UNLEASHED, The Run) before leaving a few months back. We always had a great relationship with Porsche going all the way back to Porsche Unleashed on PS1.

Turn10 are a bunch of hypocrites. EA had to pay through the nose - to Turn10, not Ferrari - to get Ferraris for one DLC pack for SHIFT1 - only on 360 because we couldn't get licenses for PS3 from anyone, and we still had to play by the same rules with regard to damage, etc as Forza. This is gamesmanship in the software industry and happens all the time. EA has the license and if Turn10 wants it, they're going to have to pay up. They chose not to, so TS - or more accurately, RUF - for them.

Developers pay a lot for licenses every year, especially from high-performance manufacturers like Porsche and Ferrari, where fees can run into six figures or even more. Simply put, the margins on sim racing games are pretty thin, so splurging on a license which may or may not benefit you - aside from killer pack art - is a dicey proposition."

The problem I had was never the idea of licenses. That's just business. But the PR from Turn 10 really bothered me.

#202 Posted by eldooderino69 (8 posts) -

Ultimately it will not be to Porsche or EA's benefit in the long run. Pretty much classic EA shortsighted behaviour.
 
Still looking for to FM4 it looks sweet as a nut.

#203 Edited by SharkMan (581 posts) -
@Brodehouse said:

So I met a former EA marketing guy on a hockey forum. This is what he had to say. "Allow me to step in here to clear up some misconceptions, given that I worked on the marketing side of several NFS games (SHIFT, NITRO, HP, World, SHIFT 2 UNLEASHED, The Run) before leaving a few months back. We always had a great relationship with Porsche going all the way back to Porsche Unleashed on PS1. Turn10 are a bunch of hypocrites. EA had to pay through the nose - to Turn10, not Ferrari - to get Ferraris for one DLC pack for SHIFT1 - only on 360 because we couldn't get licenses for PS3 from anyone, and we still had to play by the same rules with regard to damage, etc as Forza. This is gamesmanship in the software industry and happens all the time. EA has the license and if Turn10 wants it, they're going to have to pay up. They chose not to, so TS - or more accurately, RUF - for them. Developers pay a lot for licenses every year, especially from high-performance manufacturers like Porsche and Ferrari, where fees can run into six figures or even more. Simply put, the margins on sim racing games are pretty thin, so splurging on a license which may or may not benefit you - aside from killer pack art - is a dicey proposition." The problem I had was never the idea of licenses. That's just business. But the PR from Turn 10 really bothered me.

the thing about pissing off your fans and not caring about the consumers, especially with the steam mudslinging fiasco, and the lack of updates on most of their games which often crippled the game into not being able to play it. nobody is going to trust a word EA says, because at the end of the day what have they done FOR us; to me anything that comes out of any EA pr's mouth is complete and utter bullshit.
#204 Posted by Arwin (8 posts) -

I pity the publisher who has to use exclusive licences to sell their games. I scorn the consumer who buys their games because of licences. I scorn and pity the car company who sells exclusive licences.

#205 Posted by Hoss360 (51 posts) -
@Megasoum said:

What Dan Greewalt didn't say in his interview though is that Microsoft holds the Ferrari license and won't share it with EA which is why there is no Ferraris at all in Shift 2. Double standard much?

the Porsche discussion between Turn 10 and EA has been going on for 18 months. in that time, Shift and Shift 2 have both been released. The original Shift had a full Ferrari DLC pack released. Now none of us have any idea what was said in these discussions, but I'm willing to bet that no Ferraris in Shift 2 has a lot to due with no Porsches in Forza 4. 
 
Personally, I see this as a slap in the face to the guys working on Forza. Think of all the hours spent modeling the 35 cars from Porsche (interior and exterior), recording engine noise, programming how the cars handle, etc... I also think that if it were Turn 10 that was in the wrong here, we would have heard about it from EA.
 
there's my 2 cents on the subject...
#206 Posted by Salu (2 posts) -

A single car manufacturer is not in Forza 4 and 11 pages of elaborate discussion ensues... not bad. Lads, if you are so disturbed by this, create a group and start sending corresponding emails to EA and the lot. Hopefully something will change, if not, then you should get in contact with someone who works in EA (someone who has a rather high position in the company) or infiltrate the company and work your ass off till you reach the top and then... solve the issue.

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