They had a booth with this game set up at Eurogamer and it had been shoved in the corner and seemed to be largely ignored by most of the people there. I walked past it several times over the course of the two days I was there and there was always a console free and no queue to play. Seems weird considering the level of hype for this game. Maybe the marketing just hasn't kicked in properly yet?
Europe/UK is Gran Turismo territory.
Europe and UK are more Sony territory than GT, If Forza was on PS3 it would sell similar to GT, But in the U.K 360 has been the best selling console this year, IMO Forza is the better racing sim and I am a huge fan of GT but I am a fan of cars also and Forza 3 was just a better racing game IMO of course.
A lot of my friends were waiting on GT5 and while waiting they played Forza but were expecting GT5 to come out and be amazing like I was and while it was a good game we all realised forza 3 was better and so that became the main racing title we play, Of course this is just a tiny fraction of gamers but from my experience Forza is quickly being recognized as the best racing sim on consoles in the U.K.