I think that's what they're called (don't have my iPhone on me at the moment). Basically all of the aspects of your game such as cuteness, polish, accessibility etc. Is there any specific way to earn points to increase these for your next game? Or do they just come naturally as your company progresses?

Anytime you rank up a type of game-- racing, shooter, etc-- or genre-- robots, ninjas, pirates-- to level 2 you get 2 extra points. But, if rank up both the type and genre to level 2 on the same game you will lose the second set of points.