I don't know. I started out as a big Games for Windows Live advocate. I intended for Elemental to be on Games for Windows Live, but then as we got closer, the Xbox group took it over more and more. And they have things where, oh, if you want to use Games for Windows Live to update your game, you have to go through [their] certification. And if you do it more than X number of times, you have to pay money. It's like, "My friends, you can't do that on the PC."

That's why they should just put games on Steam ( or a similar serive that has friend's lists ). They can even add those shiny achievements if they want. 
 In fact, I prefer Steam achievements over Xbox achievements because the Steam ones have no numeric value. You're not competing with anyone to see who has the bigger achievement point dick, and that will at least keep me from playing shitty games just so I can boost my score.

Well, Steam is their direct competition and Impulse is struggling, so that simply won't happen.

It's not really surprising that the developer of Demigod is complaining that the GFWL certification standards are too high. That game was utterly busted at launch.
 
To quote 1up:

Getting a copy right now is a little like buying an impenetrable plexiglass box containing a unicorn made out of bacon. The contents look pretty and delicious, but after spending hours shaking the thing and hitting it with rocks, you'll be no closer to getting a bite.

I'm all for Xbox live - I love it, but I do wish someone who put a bullet in GFWL head.
 
The reason for this - if GFWL ever took off in a solid way, they would monetize it in a split second. And seriously, fuck that.

Another small  reason why GTA IV was a pain to start.

I don't own GTA IV (I won't support this shitty portjob), but from reading about it the "Rockstar Social Club" application seems to be worse by comparison, especially since you have to use both at the same time, which is positively idiotic.

" Well, Steam is their direct competition and Impulse is struggling, so that simply won't happen. "

" I'm all for Xbox live - I love it, but I do wish someone who put a bullet in GFWL head.  The reason for this - if GFWL ever took off in a solid way, they would monetize it in a split second. And seriously, fuck that. "

The thing that really annoys me about GFWL is the fact that I have to buy stuff with stupid MS Points instead of a credit card.  Let's say I don't have enough points.  I then have to goto XBoxLive, yank out my credit card and buy some points.  Then go back to GFWL and use those points.  It also never fails that I'll have points left over.  If I never spend them then I'm basically giving MS free money.