Look guys, I believe you when you all say that Gone Home is deeply moving, and very well written, and has this super detailed house and everything.
But 20 bucks is a lot of bucks. I'm not made of bucks. Even at the current discounted price of 18 bucks, that seems like a lot. Other non-games-that-are-a-couple-hours-long-where-the-writing-is-the-focus-and-there-is-little-gameplay have rarely been that much.
To The Moon? 10 bucks. The Path? 10 bucks. Dear Esther? 10 bucks. Other arty games with little gameplay but solid writing and atmosphere? 10 bucks (or maybe 15 if they think they've got some really hot shit).
I like to play as many indie games as possible, but I'm not made of money, and I certainly can't afford to buy them all at full price. Making your game $20 all but guarantees that I don't play it for months, until it is at least 50% off (which it likely will be during the Steam Holiday Sale). I think the game's price is a little steep for what it is, and it is doing the game a disservice to launch it at that sort of high price.