My friend in the UK wants to pre-purchase Guild Wars 2 and get into the next beta, but currently has a bit of sticker shock. Apparently it shows up as £49.99 on buy.guildwars2.com for him (and my friend in Israel is seeing it for €54.99). This is, of course, a ridiculously high price in both of our opinions (I got the game for $59.99 US and I'm in Australia - so about 58AU at the time).
What did you euro guys pay for the game? Did you find it for less (and still get into the beta events)? Where?
Any help would be appreciated.