Anyone who's a vet of GW1 knows that ArenaNet can throw a bombastic holiday event, and after that game's release in 2005, Halloween was their first (often considered their best). In hopes of carrying that tradition forward into the sequel, they've just announced the first major content update for Guild Wars 2: Shadow of the Mad King.
Starting October 22nd, the following features will go live:
- Halloween, of course! Themed decorations, mini-games, new events, and "an epic adventure in four acts" that will run from the 22nd to the 31st.
- The BLTP will have new stuff for you to buy with gems, including costumes (town clothing sets, I'm assuming) and transmogrification tonics that you can use to participate in Costume Brawl.
- sPvP paid tournaments (explained here), which can earn you qualifier points for larger tournaments that will arrive later.
- New dynamic events, new jumping puzzles, new mini-dungeons, new achievements, etc.